Meta Ads Owner

About Us

Retro Rifle is a 5-year-old DTC apparel brand that has grown extremely fast by building a loyal customer base, moving quickly on creative, and running high-velocity product drops. We’re past the early startup chaos and are now scaling with intention.

We currently spend ~$200k/month on paid ads and are bringing Meta fully in-house. This role is fractional to start and designed for a senior, hands-on operator who wants real ownership — not agency-style management.

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About the Role

You will own Meta end-to-end:

• Account structure
• Creative testing strategy
• Budget allocation
• Scaling and kill decisions
• Performance accountability

This is not a strategy-only role. You’ll be in Ads Manager making real calls.

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What You’ll Do

• Own Meta performance for a fast-moving DTC apparel brand
• Design and run weekly creative tests (angles, hooks, formats)
• Scale spend responsibly while protecting efficiency
• Work directly with the founder — no layers, no decks
• Collaborate with our internal creative team (you don’t film or edit)

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What We’re Looking For

• Personally managed $125k–$200k+/month in Meta spend
• DTC ecommerce experience (no lead gen, no info products)
• Can clearly explain why ads worked or failed
• Comfortable being accountable for results
• Senior enough to operate independently

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Structure & Comp

• Fractional to start: ~8–12 hrs/week
• $5k/month ($60k/year run rate)
• Opportunity to expand scope or convert to full-time if it’s a strong fit

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How to Apply

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