The Fractional Blog

Christopher Bereton discusses the significance of fractional leadership, particularly Level 2 roles like Heads of Product, in startups. He emphasizes the inefficiencies and missed opportunities that arise when founders overlook the need for dedicated product leadership, often relying on internal team members or waiting for full-time solutions.

The author, Shantanu Verma, shares three strategies that fractional executives can use to land high-value clients. These strategies include the Micro-Offer, B2B Shortcasts, and The Hiring Swap. Shantanu Verma reflects on his journey as a fractional executive and the challenges he faced, emphasizing the importance of client acquisition for business success. He details how these strategies have personally helped him land clients outside his existing network and provides examples of how to implement each strategy effectively.

David discusses the concept of hiring fractional professionals for specific tasks in business, drawing parallels with hiring specialized professionals in other areas such as cleaning services or healthcare. He emphasizes the benefits of hiring experts for specific tasks rather than trying to master all skills internally.

Mason Smith is a government and community relations expert with experience in leading industry-defining companies. In his article, he emphasizes the importance of government relations for startups and the value that a fractional government relations person can bring to early stage startups, including defining company policy, articulating the company's position on public policy, and shaping the policy landscape.

Bara Elhag envisions a future where fractional executives, gig workers, and AI redefine the corporate landscape. The emergence of "Centaur" and "Cyborg" professionals highlights the need for adaptable T-shaped skill sets and expertise-as-a-service. However, challenges such as maintaining company culture and consistent strategy execution remain as the corporate world evolves towards unprecedented flexibility.

Kelly Olson, a fractional Customer Success leader, emphasizes the power of incorporating video into your fractional practice to boost client engagement and demonstrate your impact consistently. She underscores the significance of using video for internal communication, training updates, customer outreach, proposal walkthroughs, delegation, and advocacy and marketing.

The most popular fractional leadership roles today are in marketing, finance, engineering, and design, as these positions are clearly defined and easily identifiable needs for companies. As the fractional movement gains momentum, Level 1 fractional roles, such as Finance and Marketing, are paving the way for Level 2 roles like Sales, Product, and HR, which are less understood for fractional hiring but increasingly important.

Ryan Ing is a Fractional Head of Sales for B2B SaaS/Agency offerings, discussing compensation and commission for Fractional Sales Leaders. He emphasizes the need for a repeatable sales model for fair commission and suggests compensation structures based on product maturity and sales potential. Examples include a 100% commission agreement for a high-margin product and a monthly retainer for a client without product-market fit.

We'll cover whether to set up an LLC, the different types of tax benefits, and even retirement planning.

Consider hiring fractional nonprofit executives to address specific challenges within your organization. Fractional leaders offer a strategic and innovative solution to drive your nonprofit's mission forward.

A fractional CMO is a part-time senior marketing executive responsible for providing strategic leadership and overseeing marketing efforts for multiple companies. To excel in this role, one needs skills like strategic planning, comprehensive marketing knowledge, leadership, digital proficiency, flexibility, excellent communication, and financial management.

Erika Noll Webb explains the importance of having a dedicated UX Research leader and the value they bring, including building toolsets, providing training for consistent feedback, and conducting proactive research to improve product decision-making. She emphasizes that smaller companies can benefit from fractional work to enhance their UX research capabilities.

Businesses can benefit from fractional executives, but both parties must address challenges like role clarity, resource constraints, and the distinction between fractional executives and consultants.

Considering a shift to fractional work? Remember to strategically position yourself by identifying the demand, unique solutions, and your ideal customer profile to differentiate yourself.

Zach, an NYC-based Fractional GM, shares his journey into fractional work and the valuable lessons he learned along the way. From his first client engagement to tactical tips for standing up a fractional business, Zach's story provides insights into the world of entrepreneurship and client engagement.

Taylor Crane went from being a poker player to a VC-backed founder and then to a fractional head of product. He found his first clients through his large network and shared strategies for maximizing take-home pay as a fractional operator.

Tom White offers the transformative 4Cs framework to ensure your message not only resonates but also remains memorable in the congested world of fractional work.

Fractional Chief Customer Officers offer startups affordable access to expert leadership for customer experience, enabling strategic growth and competitive advantage in fast-paced markets.

The comprehensive guide to hiring a fractional leader. Learn the steps to assess your needs, target the right candidates, conduct effective interviews, determine compensation expectations, navigate the contract process, and more.

Learn how to cultivate a successful team dynamic in the evolving fractional work landscape by understanding the key values of trust, respect, transparency, and empathy. Explore the dynamics of fractional work environments and discover how they differ from traditional employment models.

Fractional work is the next major shift in the workplace after remote work. Do you know what it is, and are you prepared to take advantage of it? Shannon explores how you can start exploring.

David talks through his journey from a Fractional Marketing Leader to VP of Marketing at Owner.com. He highlights the benefits of fractional work, why he went back to full-time, and why startups should consider making a fractional hire.

Fractional employees offer more flexibility, they cost less, you can choose how many hours you need, and their responsibilities are that of a full-time employee. In this post we break down all the benefits of hiring fractional.

Short answer, a lot more than what you're making now as a full-time employee. We explain how, in detail.

We explore several key areas of fractional work that will help you determine if you're a good fit to pursue it.

A detailed overview of what goes into a fractional job, particularly how it's different from a full-time job.

Fractional work is part-time work, typically paid on a monthly retainer, by experts in their field. In this post we’ll break down exactly what fractional work is in more detail, and why it’s exploding in popularity.