Marketing Manager

At Beacon HR, we help founders and leadership teams build better businesses through smart, modern, and people-first HR practices. We’re a bright, values-driven team that partners with fast-growing companies across industries - from tech and creative agencies to manufacturing and non-profits.

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About the Role:

We’re looking for a Fractional Marketing Manager (up to ~20 hours a month) to own and evolve our marketing function. This role blends strategic thinking with hands-on execution, ensuring our marketing efforts drive clarity, consistency, and measurable growth across North America. We’ll look to you to audit our current gaps and opportunities, then outline a plan that can be executed on a fractional or part-time basis, with clearly outlined priorities. The successful candidate for our team may personally execute the work as a hybrid strategic and tactical marketer, or lead cost-effective tactical subcontractors (design, copywriting, automation etc). Regardless of structure, this role is fully accountable for marketing performance, systems, and outcomes.

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Core Accountabilities:

Marketing Strategy & Positioning

• Conduct a competitor analysis and identify market differentiation opportunities
• Refine Beacon HR’s value proposition (Canadian and US markets)
• Optimize the prospect journey, identifying friction points and opportunities for conversion improvement
• Create and execute on a light webinar strategy
• Establish quarterly marketing priorities within the monthly scope 

Marketing Systems & HubSpot Ownership

• Act as the HubSpot expert and system owner
• Ensure marketing list hygiene and resolve system issues 
• Optimize workflows, automation, and lead nurturing
• Build AI-enabled workflows and marketing automations 
• Manage webinar workflows within HubSpot, including registration, reminders, and post-event nurture

Content & Channel Execution

• Develop and execute a monthly email newsletter 
• Implement a focused LinkedIn + Instagram social media strategy 
• Support content creation for lead magnets, including strategy, creation, and form setup
• Collaborate on or directly create basic design assets 

Website & Digital Assets

• Make ad hoc website edits as required (Squarespace) 
• Upload and manage website case studies and careers page
• Ensure marketing assets are current, consistent, and aligned with brand standards
• Create sales enablement material 

Paid Media & Vendor Management

• Manage our paid ads vendor, including:
• Clear briefs and objectives
• Performance review and optimization recommendations
• Ensure paid media efforts align with broader marketing strategy and funnel performance

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What you’ll bring:

• Strong understanding of B2B professional services marketing (ideally HR)
• Deep experience with HubSpot
• Ability to think strategically and execute on the tactical day-to-day tasks 
• Experience managing subcontractors or vendors
• Strong analytical mindset with the ability to identify funnel drop-off points and optimization opportunities
• Clear communicator who can translate strategy into action

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Success in the role looks like:

• Alignment with Beacon HR’s values (Do Awesome Work, Over The Moon, Better Every Day, Own It)
• A clean, reliable, and optimized HubSpot ecosystem
• Consistent, intentional content across key channels
• Marketing systems that support sales 
• Improved lead flow, conversion, and visibility into what’s working (and what’s not)

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Structure

This is a fractional or part-time contract role, up to ~20 hours per month, with flexibility in how those hours are distributed. It's fully remote, and you could be based anywhere in Canada or the US.

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Ready to Join Us?

Apply now and let’s build something awesome together.

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How to Apply

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