Chief Marketing Officer

What You'll Own

You will be the first dedicated marketing hire and will own the entire demand generation function across both products. Specifically:
For Northstar (primary focus, ~70% of time):

Build and execute a go-to-market strategy targeting individual CEOs at small-to-mid-size companies
Create and manage paid acquisition channels (LinkedIn Ads, Google Ads)
Develop content strategy and editorial calendar (LinkedIn thought leadership, blog, case studies)
Build and optimize the conversion funnel — from awareness to signup to paid seat
Coordinate Product Hunt launch and community-driven launch campaigns
Identify and develop partnership channels (business coaches, Vistage groups, fractional executives)

For WeRide365 (~30% of time):

Community-driven growth strategy targeting motorcycle riding groups
Social media strategy (Instagram, TikTok) with short-form video content
App Store optimization and review generation
Sponsorship outreach strategy for motorcycle brands

Week 1 deliverable: Full audit of current positioning + 90-day growth plan with channel prioritization and budget allocation.

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What We're Looking For

Must-haves:

Proven experience in B2B SaaS demand generation (ideally PLG or self-serve models)
Hands-on with paid ads — LinkedIn and Google at minimum
Content marketing strategy experience (not just execution)
Funnel building and conversion optimization
Comfort with data — you measure everything and kill what doesn't work
Experience working with early-stage startups or small teams

Nice-to-haves:

Consumer app marketing experience (for WeRide)
Community-led growth experience
AI/tech industry knowledge
Indianapolis network (local events, partnerships)

Not looking for:

Someone who only does strategy decks and doesn't execute
Agency-style relationship with layers between us
Anyone who needs a large team to get things done

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Why This Role

You'll have direct access to the CEO — no layers, no politics, fast decisions
Two products launching simultaneously means variety and high impact
Opportunity to grow into a full-time VP Marketing / CMO role as we scale toward $1M ARR
You'll be building the growth engine from scratch — your playbook, your channels, your wins

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How to Apply

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