Head of Marketing

About Us

JEG Online Ventures is a fast-growing eCommerce company that supplies industrial flow control products — solenoid valves, motorized ball valves, pneumatic components, and related equipment — to customers across North America and internationally.

Our customers count on us for fast shipping, strong product knowledge, and reliable equipment. We serve OEMs, facilities, distributors, and industrial buyers who need confidence that they are selecting the right product for their application.

As we continue to grow, we’re focused on building systems that help customers navigate complex technical products clearly and efficiently while ensuring our marketing and site structure scale in a durable and organized way.

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The Role: Fractional Head of Marketing (Industrial eCommerce)

We’re looking for an experienced, hands-on marketing leader to oversee our marketing function and build the systems that keep it aligned as we scale.

This is a fractional contractor role (approximately 10–15 hours/week) where you will evaluate our current marketing environment, set strategy, establish guardrails, and direct execution through a small internal team and external agencies.

You’ll work closely with leadership to ensure we improve site structure, product pages, SEO, and content without breaking what already works. This role is not focused on social media or marketing fluff. It’s about building a clear, durable marketing operating system for a technical B2B eCommerce business.

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What You’ll Do

Lead the Marketing Function (Team + Agencies)

• Oversee and guide a small marketing team and their day-to-day priorities
• Provide direction, guardrails, and accountability to outside agencies and contractors
• Identify gaps in the current team/vendor setup and recommend changes when needed
• Stop low-value work and refocus effort on initiatives that support the business

Build Marketing Systems & Processes

• Create a practical marketing operating rhythm (priorities, cadence, and clear ownership)
• Implement basic but effective planning and QA processes so work doesn’t break SEO or site structure
• Define SOPs and checklists for recurring work (content publishing, product launches, on-page updates, etc.)
• Establish scorecards and reporting so we measure what matters and avoid vanity activity
• Drive foundational HubSpot usage (attribution basics, lifecycle stages, and usable reporting)

Own Site Architecture, Taxonomy & Guardrails

• Define standards for product taxonomy, categories, filters, and attributes
• Reduce duplication and structural debt as the catalog grows
• Set and enforce guardrails so taxonomy/SEO changes are not made just because a tool recommends it
• Ensure site structure supports buying clarity, scalability, and long-term SEO stability

Own SEO Strategy & Content Direction (B2B / Engineer-Focused)

• Own SEO strategy and content topic selection based on how engineers and industrial buyers actually search
• Ensure content supports revenue by linking into and reinforcing commercial pages
• Prevent traffic-only content that doesn’t map back to products, applications, or ICPs
• Build a content framework that supports the catalog and protects technical credibility

Set Product Page Standards & Launch Structure

• Define and enforce product page standards (spec hierarchy, application clarity, copy, images, and FAQs)
• Work with agencies and internal resources to improve existing pages without creating SEO risk
• Build a repeatable product launch process so new products don’t go live with factory titles, weak content, or missing keywords

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You Might Be a Fit If You...

• Have 7+ years of experience in marketing leadership, digital strategy, or eCommerce growth
• Have strong experience with technical or B2B eCommerce (not DTC apparel / lifestyle marketing)
• Understand how site architecture, taxonomy, product pages, SEO, and content work together
• Have experience directing agencies and contractors — and holding them to standards
• Are a player-coach who can diagnose messy systems and create practical structure
• Prefer clarity, guardrails, and durable execution over constant experimentation

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Why This Role Matters

This role exists because we need senior oversight and systems to ensure our marketing work makes sense, ties back to the business, and doesn’t unintentionally damage SEO or customer clarity.

You’ll help build the structure that allows our website, catalog, and content to improve steadily without creating chaos or rework. You’ll work directly with leadership while guiding the broader marketing ecosystem around the business.

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Engagement Details

• Independent contractor (fractional leadership role)
• Approximately 10–15 hours per week (flexible schedule)
• Remote role (U.S. preferred)
• Initial 6-month engagement with potential extension
• First 2–3 weeks will focus on learning the business, auditing the current system, and presenting a clear plan and priorities

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Our Core Values

• We Are a Team – We collaborate and treat our customers like teammates
• We Are Curious – We ask why, solve problems, and always look to improve
• We Have a Can-Do Attitude – We figure it out and follow through
• We Take Ownership – We do what we say and take responsibility
• We Are Reliable – You can count on us—every time

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How to Apply

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