Senior Growth Marketing Manager

About Bold Reuse

Bold Reuse is on a mission to eliminate single-use packaging by making reuse easy, scalable choice for stadiums, corporate campuses, universities, and festivals. We believe the future is reusable — and we're building the systems to prove it. If you want your work to matter beyond the metrics, this is that opportunity.

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The Role

We're looking for a seasoned part-time Senior Growth Marketing Manager to lead our demand generation, content, thought leadership, and event strategy. This is strategic role — you'll be the architect of how Bold Reuse shows up in the market, builds authority, and converts the right accounts into pipeline.

This role starts as a part-time fractional engagement (25-30 hrs/week) with the opportunity to grow into a full-time senior marketing leader as Bold Reuse scales. We're looking for someone who wants to build something, not just fill a seat — and we're committed to rewarding the right person with a long-term home if it's a mutual fit.

You'll partner directly with our marcomm team,  leadership and sales team to execute. You won't just advise — you'll own outcomes.

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What You'll Own

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Demand Generation & Account-Based Marketing

• Build and execute an ABM strategy targeting key verticals — stadiums, entertainment venues, corporate campuses, festivals, and grant-funded programs
• Drive inbound lead flow through SEO, gated content, webinars, and targeted campaigns
• Evaluate and deploy paid advertising selectively where it accelerates ABM efforts

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Content & Thought Leadership

• Own the content marketing calendar — blogs, case studies, gated assets, nurture sequences, and sales collateral
• Produce and manage 3 campaigns per quarter designed to attract and convert target accounts
• Develop gated content (guides, reports, playbooks) that drives inbound leads from our core verticals
• Build Bold Reuse's thought leadership presence — positioning our leadership as credible voices in sustainability, circular economy, and venue operations

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Event & Conference Strategy

• Identify and prioritize the right conferences, trade shows, and speaking opportunities for Bold Reuse
• Orchestrate our presence end-to-end — from submission and logistics to pre/post outreach and pipeline conversion, leveraging marketing coordinator support
• Build pre-event and post-event campaign sequences so every event dollar works harder

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Team & Execution

• Coordinate with marcomms and HubSpot contractor to deliver campaigns on time and on brand
• Track and report on marketing-sourced pipeline, content performance, and MQL → SQL conversion
• Bring a clear point of view on what to prioritize, what to cut, and what's working

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You're a Great Fit If You

• Have 7–10+ years of B2B marketing experience, including time in a senior or director-level role
• Have built and run ABM programs — you know how to identify target accounts and orchestrate multi-touch campaigns around them
• Have produced webinar programs at scale and know what it takes to drive registrations, attendance, and conversion
• Are fluent in HubSpot and understand the full demand gen stack
• Have a track record of building thought leadership that actually moves markets, not just gets views
• Know how to evaluate conferences strategically — not just attend, but win from them
• Can write and brief well, direct contractors effectively, and operate without a lot of hand-holding
• Care about sustainability or mission-driven work — bonus if you've worked in circular economy, foodservice, events, or municipal/institutional sectors

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Our Values & Competency Expectations (How We’ll Work Together)

At Bold Reuse, how we work matters as much as what we do. Our values and associated competency expectations are shared across all teams and individuals at Bold Reuse - it is the secret sauce that enables us to be successful and have fun while we win. As such, the Procurement Manager is expected to demonstrate the following competencies aligned with our core values:

• Boldness: Proactively identifies opportunities to improve how work is done; doesn't wait for instruction - brings ideas and solutions. Champions new ideas and sees them through to execution. Takes smart risks independently, weighing impact on customers and the business.
• Intentionality: Prioritizes work, balancing impact and urgency. Makes thoughtful decisions aligned with values and business goals. Models reliability and professionalism for others.
• Leadership: Builds alignment by coordinating work across people or teams. Delegates effectively when appropriate and creates ownership. Addresses conflict directly and productively to maintain trust and momentum.
• Ownership: Anticipates needs and moves work forward effectively. Makes decisions and enables self and others to maintain momentum. Holds self accountable for outcomes, not just effort.
• Collaborative: Facilitates collaboration across functions or perspectives. Synthesizes input to drive better solutions. Raises the quality of work through feedback and shared ownership.
• Adaptable: Evaluates changing conditions and adjusts approach proactively. Balances flexibility with rigor and follow-through. Helps others navigate change through clear thinking and communication.
• Loving: Shows emotional intelligence in challenging situations. Supports teammates’ growth and well-being. Models resilience and a growth mindset.

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How to Apply

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