Chief Marketing Officer

Role Overview

We are a growing home services / contracting company building a strong digital-first brand and lead generation engine. We already have a virtual marketing team in place handling execution across SEO, PPC, social media, and creative.

We are looking for a Fractional CMO / Senior Marketing Leader to come in part-time and raise the bar—providing strategic direction, tightening systems, cleaning up campaigns, and guiding the team with higher-level experience.

This is not an execution-heavy role. Your value is in leadership, clarity, prioritization, and performance optimization.

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Core Responsibilities

Strategic Leadership

• Review and refine the overall digital marketing strategy
• Ensure alignment between SEO, PPC, paid social, and organic social efforts
• Help prioritize initiatives based on ROI, speed to impact, and scalability
• Translate business goals into clear marketing KPIs and roadmaps

Paid Advertising Oversight (Critical)

• Oversee Google Ads strategy (search, local services, retargeting)
• Review keyword strategy, account structure, budgets, and conversion tracking
• Provide guidance on scaling profitable campaigns and cutting waste
• Support Facebook/Instagram lead generation strategy and funnel quality

SEO & Organic Growth

• Guide SEO strategy (local SEO, content, authority building)
• Review keyword targeting, content plans, and on-page optimization
• Ensure SEO and paid search efforts complement—not compete with—each other

Team Guidance & Optimization

• Act as a senior leader to an existing marketing team (VAs / specialists)
• Identify gaps in skill sets, workflows, or execution quality
• Improve SOPs, reporting, accountability, and communication
• Mentor team leads without micromanaging

Systems, Reporting & Accountability

• Help define clear reporting dashboards and performance reviews
• Ensure leads, CPL, CAC, and ROI are clearly tracked and understood
• Create feedback loops between marketing, sales, and operations

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What This Role Is NOT

• Not a hands-on media buyer
• Not a graphic designer or content writer
• Not a day-to-day task manager
• Not an agency retainer model

This role exists to think, guide, review, and optimize—not to execute every task.

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Required Experience

• Proven experience as a CMO, Marketing Director, or Senior Digital Marketing Leader
• Strong command of Google Ads (non-negotiable)
• Solid understanding of SEO, paid social, and lead generation funnels
• Experience working with contracting, home services, trades, or local services businesses (highly preferred)
• Experience leading or overseeing remote or virtual marketing teams
• Ability to simplify complexity and focus teams on what actually drives results

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Ideal Candidate Profile

• Has worked with small to mid-sized service businesses ($1M–$10M+ range)
• Comfortable stepping into imperfect systems and improving them
• Strategic thinker who is still practical and ROI-driven
• Communicates clearly and confidently with leadership and execution teams
• Understands local lead gen, urgency-based buyers, and competitive markets

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Expected Monthly Impact

Within the first 30–90 days, this person should:

• Clarify and tighten the digital marketing strategy
• Improve performance consistency across channels
• Create better alignment between SEO, PPC, and social
• Increase team efficiency and confidence
• Reduce wasted ad spend and sharpen lead quality

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Why This Role Exists

We don’t need more hands—we need better direction.

This role is for someone who enjoys stepping in fractionally, making teams smarter, and helping a company level up its digital presence without taking over execution.

Compensation: $75.00 - $100.00 per hour

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How to Apply

Note: This is a syndicated job post. Fractional Jobs found it on the web, but we are not working with the client directly, so we don't have control over or knowledge of the application process. To apply, click on the "View Application" button and follow the application's instructions. Let us know how it goes!