Social Media Director

About Theorem Media

Theorem Media distributes the independent films that matter: films that change how people see the world and, in some cases, change policy and public conversation. 

We're a small, fast-moving team, which means the work is real from day one. No busywork, no waiting years to touch something that matters. You'll see your ideas become the campaign, not sit in a deck. We work closely together, we move quickly, and we care about doing the work well rather than just doing a lot of it. If you want a job where you can point to specific films and specific campaigns and say 'we built that,' this is that kind of place.

This is a fast-paced environment, and it suits someone comfortable with ambiguity who thrives when priorities shift. We test an approach, evaluate the results, and adjust course as a team rather than in isolation. We move quickly during work hours and protect personal time outside of them.

We hire people who are great at what they do and good to the people they do it with. If you love this kind of work and show up that way for your team, you'll fit here.

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About the Role

This is a short-term, senior engagement to build real structure and strategic rigor around Theorem's social media function, and to level up our social media offerings to clients. 

This is not an execution role. Our team already run day-to-day content, posting, and platform management. You're here to teach, structure, and architect: build the strategic frameworks that stand up a proper social media division for independent film, train the team to run them, and leave behind a function that can scale without you.

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What You'll OwnStrategy and structure

• Audit Theorem's current social approach, including per-film content strategy and the Theorem and Portrait accounts, and identify what's working, what's ad hoc, and what needs real structure
• Build a repeatable strategic and tactical management framework for standing up a film's social campaign, covering positioning, platform strategy, content cadence, and audience-building mechanics, so it travels to the next film instead of being rebuilt from scratch
• Bring outside expertise Theorem doesn't have in-house: platform strategy, audience-growth tactics, and organizing communities at scale around independent film and cause-driven content

Mentorship and handoff

• Mentor and coach our social team.
• Recommend structure and staffing based on what the team needs to scale
• Deliver a clear handoff: documented playbooks and training that the team can run on their own once the engagement ends

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What You BringRequired

•  Social media leadership experience at the Director or VP level, ideally with a track record of building or scaling an organic social function from the ground up
• Experience building audience and community, not just posting content: partnerships, grassroots organizing, fandom, advocacy, or movement-building
• A natural teacher and mentor, genuinely motivated by leveling up the person you're working with rather than just doing the work yourself
• Comfortable in a short-term engagement with a clear scope and a defined endpoint, not a permanent seat

Nice to have

• Documentary, nonprofit, independent film, or cause-driven campaign experience
• Familiar with AI tools, including Claude, as part of a modern social workflow

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How Success Is Measured

• A working framework exists. Theorem has a documented, repeatable strategic framework for standing up a film's social campaign, grounded in what worked on Ask E. Jean.
• Our social team operates at the next level. 
• The function runs without you. Playbooks and training are documented well enough that the team can run the system on its own once the engagement ends.

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Position Details

• Organization: Theorem Media Inc.
• Reports to: Chief Executive Officer 
• Employment type and hours: Fractional, project-based engagement with a defined term; hours and duration scoped at the start of the engagement
• Location: Remote position. US-based applicants preferred.
• Compensation: Commensurate with experience and location

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How to Apply

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