E-commerce Growth Manager

Free Republic of Florida Apparel Company | Fort Lauderdale, FL | Part-time, fractional opportunity | Broward and Miami-Dade candidates preferred

We started Free Republic of Florida to make apparel for the life we love here in South Florida. We launched our Shopify store on October 6 with performance fishing shirts, coastal tees, polos, and headwear. We’re looking for someone to work directly with us to grow online sales profitably.

This is a hands-on role. You’ll run our Facebook and Instagram campaigns, make improvements in Shopify, and follow the results through to actual orders. One of your first projects will be our Premium Offshore Collection: test what gets a new customer interested in a shirt, what helps them choose a size or buy a second one, and what we earn on that order after advertising costs.

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What you’ll own

• Build and manage Meta sales campaigns, including budgets, audience testing, creative, and purchase tracking.
• Improve the mobile shopping experience in Shopify, with particular attention to product pages, fit information, bundles, and checkout.
• Work with us to turn real Florida boating and fishing content into ads that show the apparel in use.
• Improve welcome, abandoned-cart, and post-purchase emails to convert more shoppers and bring customers back.
• Give us a concise weekly report covering sales, new-customer acquisition cost, conversion rate, average order value, and margin after ad spend. Tell us what you learned and what you’ll test next.

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Who we’d like to meet

You’ve personally managed Meta Ads and made changes inside a Shopify store. Ideally, you’ve helped a small apparel or direct-to-consumer brand grow on a limited budget. You can explain which changes you made, what they cost, and how you knew they worked. Experience with fishing, boating, or coastal lifestyle brands is a plus.

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How to Apply

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