Growth Lead
Added
11/2/2026
How Syndicated Job Posts Work
This Role is Closed
This is a Featured Job
Note: We've kept the name of the company private. If you'd like to know the company before requesting an intro, just email us at hello [at] fractionaljobs.io
The Company
We’re a DTC home furnishings brand that sells oversized, high price point products like home theater equipment, foosball tables, and beer fridges, etc. online and over the phone.
Stage & proof points:
- $10M revenue
- 25+ team members
The Work
Our marketing is split across several people and agencies, with no one setting direction. We’re looking for a Fractional Growth Lead to own our marketing strategy and run our paid media hands-on.
Specifically, you'll:
- Develop our holistic growth marketing plan
- Set and manage our $2M+ annual marketing budget
- Execute our paid media strategy, primarily on Meta & Google, owning the ROAS number
- You must be hands-on doing the media buying yourself
- Oversee our offshore marketing and creative resources
- Own our campaign calendar
- Set strategy for the agency that runs our email and SMS
- Collaborate with our inside sales team, making sure there's a tight feedback loop and they're getting qualified leads
- Work closely with our founder
About You
You MUST have:
- Led Growth or Marketing, in-house, at DTC brands doing $10M - $50M+ annual revenue
- If your experience is at brands smaller than this, we won't be the right fit
- Experience with brands selling high-ticket items ($1,000+) like furniture, jewelry, appliances, fitness equipment, etc.
- Significant performance marketing expertise - paid media is a core part of your background, and you're currently doing hands-on media buying
- You must have experience spending $1M+ per year in paid media
- Worked with inside sales teams before, where your marketing drives leads for a sales team to close (in our case over the phone)
- Based in the USA, Canada, or Australia only, and willing to provide a few hours of overlap with eastern Australia (AEDT) mornings (where our founder is based)
Nice-to-haves:
- B2B marketing and partnerships channel experience
How to Get in Touch
Hit that "Request Intro" button below. Include any relevant links so we can get to know you better.
Your brief intro note should clearly address:
- The DTC brands you've led Marketing for, what the products were, price points, revenue, and the growth you contributed to
- Your performance marketing expertise, budgets you've managed, platforms you have the most experience on, and how recent your hands-on media buying work is
- Your experience feeding leads to sales teams, and any other B2B marketing experience for otherwise DTC brands
If we think there's a fit, we'll reach out to schedule an intro call. Looking forward!
MoreMarketingJobs
Send fractional jobs,
playbooks, and more to
.svg)
.svg)
.svg)
%20(1).webp)
