VP Performance Marketing

Fractional VP, Performance Marketing (DTC)

Part-time | 20 hours per week | Remote

​

About the role

Pattern Brands is looking for an exceptional, data-driven performance marketing leader to help turn around and scale acquisition for a large, established direct-response DTC brand.

This role requires deep experience with Meta, Google, and funnel-driven acquisition, including advertorials, VSLs, long-form sales pages, and offer-led marketing.

You'll oversee existing media buyers and agency partners, diagnose performance challenges, direct media investment, and use data to drive creative and funnel strategy.

This is not a traditional advisory role. We need someone who has successfully improved struggling acquisition programs, knows how to interrogate the numbers, challenge assumptions, and turn insights into measurable results.

​

What you'll own

• Performance turnaround: Diagnose the root causes of underperformance across media, creative, funnels, offers, and customer economics. Develop and lead a prioritized recovery plan.
• Paid media leadership: Oversee Meta and Google performance, challenge media buyers' recommendations, independently validate account data, and direct budget allocation and scaling decisions.
• Advanced analytics: Dig into campaign, creative, funnel, and cohort performance to identify opportunities. Reconcile platform reporting with actual business results and make commercially sound decisions based on CAC, MER, ROAS, LTV, and contribution margin.
• Performance creative strategy: Identify winning creative angles, messaging, and formats. Translate performance insights into clear creative briefs and testing priorities.
• Funnel optimization: Analyze advertorials, landing pages, offers, checkout flows, and upsells to identify conversion opportunities and direct CRO testing priorities.
• Agency oversight: Manage performance accountability across TV and podcast agencies, evaluating results, challenging recommendations, and informing cross-channel investment decisions.

​

What we're looking for

• 10+ years of performance marketing experience, with significant experience in large-scale, direct-response DTC brands.
• Proven track record of turning around underperforming acquisition programs and improving profitable growth.
• Experience managing or overseeing substantial media budgets.
• Deep, current technical expertise in Meta and Google, with prior hands-on media buying experience. You must be able to independently interrogate accounts and challenge the people managing them.
• Exceptional analytical ability, including diagnosing performance issues, validating attribution, and translating complex data into clear decisions.
• Extensive experience with direct-response funnels, creative testing, and offer optimization.
• Strong understanding of acquisition economics, including CAC, MER, ROAS, AOV, LTV, and contribution margin.
• Experience leading media buyers and holding agencies accountable for results.
• TV and podcast performance marketing experience is a plus.

​

What success looks like

Within 90 days, you'll have identified the key drivers of underperformance, implemented a focused recovery plan, improved media and creative investment decisions, and demonstrated measurable progress toward more efficient, profitable customer acquisition.

​

Engagement

Minimum 20 hours per week, remote, with existing media buying, creative, and funnel execution resources in place. The role is fully remote with a strong preference for a schedule that overlaps with core working hours, 9 am - 6 pm ET.

​

About Pattern Brands

Pattern is a family of brands with the shared mission of enjoying daily life. Since its launch in 2019, Pattern has developed and brought to market two thoughtfully-made and design-forward home-centric brands: Open Spaces and Equal Parts, and it has acquired GIR, Letterfolk, Poketo, YIELD, Onsen, and Miracle. The team behind Pattern Brands formerly founded Gin Lane, a brand agency that built dozens of direct-to-consumer brands and digital experiences across industries for over a decade.

​

How to Apply

Note: This is a syndicated job post. Fractional Jobs found it on the web, but we are not working with the client directly, so we don't have control over or knowledge of the application process. To apply, click on the "View Application" button and follow the application's instructions. Let us know how it goes!