Performance Marketing Advisor
Added
5/15/2026
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Note: We've kept the name of the company private. If you'd like to know the company before requesting an intro, just email us at hello [at] fractionaljobs.io
About Us
We're a Series-A funded sports betting startup with a strong community focus.
We have more than 700,000 users, with a 4.8 App Store rating, and one of the top 50 iOS apps in the Sports category.
About the Work
Our Head of Performance Marketing is looking for a Performance Marketing Advisor - someone that can act as a sounding board, pressure-test thinking, and help develop new strategies for their paid media, currently spending $300K / month.
Specifically, you'll:
- Meet weekly with our Head of Performance Marketing to review data and discuss strategy
- Run your own audits of our performance
- Pressure-test budgets, forecasts, and strategies across paid channels
- Advise on MMM implementation and incrementality testing
- Review launch plans for new channels
- Advise on expanding beyond paid social into channels like CTV, podcasts, OOH
- Provide a POV on app attribution, marketing tech, and tagging as we expand into web
NOTE: If your expertise leans more towards creative strategy work specifically, we're separately hiring for a Fractional Creative Strategy Leader.
About You
You MUST have:
- Owned all performance marketing for other early and growth stage startups
- Deep consumer mobile expertise - driving app downloads from a consumer audience
- Overseen budgets of at least $300K/mo
- Extremely current knowledge, within the last 12 months, of in-platform execution across Meta and other major social channels
- You must either have been doing ad buys yourself or directly managed a team doing it within the last 12 months
- Diversified media spend beyond paid social and into other channel types: podcasts, paid search, OOH, CTV, etc.
- Can be based anywhere in the world, but must be able to work typical USA hours
Nice-to-haves:
- Experience implementing MMM and incrementality testing
- Worked in regulated industries (fintech, sports betting, gambling) or with male-dominated audiences
- Experience with web attribution (pixels, tags, cookies)
How to Get in Touch
Hit that "Request Intro" button below. Include any relevant links so we can get to know you better.
Your brief intro note should clearly address:
- The consumer mobile startups you've owned performance marketing strategy for, what the monthly budgets were, and any teams you managed
- How close you've been to the actual in-platform execution work over the last 12 months, particularly on Meta
- The types of channels beyond paid social that you've expanded into and have experience with
- any experience with web attribution for mobile downloads, or with MMM
If we think there's a fit, we'll reach out to schedule an intro call. Looking forward!
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