Head of Product Marketing

About MathGPT.ai

MathGPT.ai by Got It Education is a breakthrough, AI-powered teaching and tutoring platform revolutionizing the way higher education institutions deliver learning experiences in mathematics. Our proprietary AI-powered platform has been adopted by hundreds of instructors, supporting thousands of students, and has delivered over 300,000 accurate and cheat-proof AI-powered math tutoring sessions. Loved by instructors and students alike and recognized by Forbes, VentureBeat and other leading publications, MathGPT.ai has demonstrated incredible student engagement with multiple happy paying customers. Focused on empowering educators and students, MathGPT.ai leverages cutting-edge technology to create personalized, scalable solutions that enhance engagement and outcomes.

With active pilots across colleges and universities and hundreds of thousands of AI tutoring sessions delivered, MathGPT.ai is entering a period of rapid growth. We’re seeking a Fractional Head of Product Marketing to lead go-to-market strategy, drive user acquisition and engagement, and design growth loops that may inform future product features.
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Key Responsibilities

Growth Strategy & Execution

• Design and implement growth hacking strategies that leverage both marketing and product capabilities to drive awareness, adoption, and retention.
• Identify, test, and scale product-led growth loops, referral mechanisms, viral hooks, and user engagement funnels.
• Partner closely with product and engineering teams to recommend or support lightweight feature enhancements that enable marketing experiments (e.g., onboarding flows, in-product prompts, usage analytics).
• Own marketing analytics, experimentation frameworks, and reporting to drive data-informed decision-making.
• Scale faculty and student acquisition through multi-channel campaigns (email, events, content, webinars, digital).

Product Marketing & Positioning

• Define and execute the product marketing strategy for MathGPT.ai across higher education segments (community colleges, state universities, and beyond).
• Own market positioning, messaging, and differentiation to clearly articulate MathGPT.ai’s value to faculty, administrators, and students.
• Develop compelling collateral, case studies, and thought leadership content to support sales and institutional adoption.
• Lead launch strategies for new product capabilities, ensuring alignment across marketing, sales, and customer success.

Market Intelligence & Feedback Loops

• Gather and synthesize faculty and student feedback to shape marketing narratives and identify opportunities for growth-driving product improvements.
• Track competitor positioning and industry trends to inform go-to-market strategy and brand differentiation.
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Ideal Candidate Profile

• Proven leadership experience in product marketing, growth marketing, or go-to-market strategy, ideally within EdTech, SaaS, or AI-driven products.
• Strong understanding of higher education ecosystems, LMS integrations, faculty decision-making dynamics, and institutional procurement cycles.
• Track record of designing and executing growth strategies that integrate marketing tactics with product experiences.
• Data-driven and experimentation-oriented, with fluency in analytics, funnel optimization, and marketing automation.
• Excellent storytelling, positioning, and communication skills.
• Comfortable working cross-functionally in a fast-moving startup environment; fractional or consulting experience a plus.
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What We Offer

• Flexible fractional role with high strategic impact and with potential for expanded scope as MathGPT.ai scales nationwide.
• Opportunity to shape the market presence and growth trajectory of a mission-driven EdTech platform.
• Direct collaboration with a seasoned leadership team at the intersection of AI and education.

How to Apply

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