Head of Growth
Added
2/27/2026
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This Role is Closed
This is a Featured Job
Note: We've kept the name of the company private. If you'd like to know the company before requesting an intro, just email us at hello [at] fractionaljobs.io
About Us
We're building smart eyewear. Fashion-forward eyeglasses with built in technology, and capabilities like location tracking.
Our prototype is done. We're going through the manufacturing process now, and gearing up for our June launch.
About the Work
We want to get started on our launch strategy now, so that when June comes we can hit the ground running. We're looking for a Fractional Head of Growth to develop this strategy, and manage the resouces needed to execute it.
Specifically, you'll:
- Develop the go-to-market plan, including pre-launch and post-launch
- Performance marketing and influencer channels primarily
- Design our funnel architecture, including waitlists, deposits, and pre-order flows
- Own our CAC model and unit economics, and report on marketing KPIs
- Oversee a marketing agency with a $25K - $40K / month budget
- Work directly with our founder and early investors
About You
You MUST have:
- Led marketing/growth efforts for brands that you scaled from zero to $millions in revenue
- You must have been involved with product launch. If all your experience is with later stage brands, we won't be the right fit
- Significant experience marketing physical products in either of these categories:
- Consumer hardware, wearables, IoT, etc.
- Fashion brands (ideally with $250+ price point SKUs)
- Strong unit economics fundamentals - you understand how to build CAC and LTV models
- Expertise specifically in paid media (Google, Meta) and influencer channels
- Geographically based within USA time zones only
Some nice-to-haves:
- Past marketing work designed to educate consumers about a new type of product
How to Get in Touch
Hit that "Request Intro" button below. Include any relevant links so we can get to know you better.
Your brief intro note should clearly address:
- The consumer hardware or fashion brands you've scaled from zero, and any revenue milestones achieved
- Examples of your successful pre-launch and launch strategies
- Touch on your performance marketing and influencer channel expertise
If we think there's a fit, we'll reach out to schedule an intro call. Looking forward!
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