SEO/GEO Lead

About the role

Grüns is seeking a Fractional SEO / GEO Lead Contractor to build and scale organic search as a primary growth channel. This role owns the full organic funnel—from technical foundations to content creation to authority building—driving measurable improvements in organic traffic, new customer acquisition, and AI-driven discovery.

This is a hands-on, execution-focused role, not a strategy-only engagement. You’ll be responsible for identifying opportunities, implementing solutions, and translating performance data into clear, ongoing improvements. The ideal candidate is both strategic and tactical, with a deep understanding of modern SEO and emerging GEO (Generative Engine Optimization) across AI-powered search and discovery platforms.

This is a remote role and part of our fully remote HQ team. This is a contract, fractional role with an expected time commitment of ~20 hours per week, primarily during normal U.S. business hours, with some flexibility as business needs shift. Compensation is hourly and will be determined based on experience and scope. This is intended to be an ongoing position, and we will evaluate the scope over time with the potential to extend or expand depending on performance and business needs.

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In this role, you will:

• Identify and resolve technical and structural SEO issues that limit scalable ranking growth
• Implement structured data and technical enhancements to improve search visibility and performance
• Develop and maintain a keyword strategy focused on high-intent, revenue-driving queries
• Create, optimize, and publish content that ranks, converts, and supports organic acquisition
• Use performance data to continuously refine strategy and prioritize the highest-impact opportunities
• Increase Grüns’ visibility across LLM responses, AI overviews, and AI-powered discovery experiences
• Structure product and site content for optimal AI readability, citation, and retrieval
• Design and execute a backlink strategy that drives meaningful authority and ranking gains
• Track SEO and GEO performance, including traffic, conversions, AI visibility, and weekly reporting

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We're looking for someone who:

• 5+ years driving SEO outcomes for Shopify brands
• Proven experience owning and scaling SEO as a primary growth channel
• Comfortable working across technical SEO, content, and link acquisition without relying heavily on outside teams
• Understands how organic search connects directly to revenue, conversion, and acquisition, not just traffic
• Experience optimizing content and site structure for AI-powered search and discovery
• Highly data-driven, outcome-oriented, and able to clearly communicate performance and priorities
• Can operate independently while collaborating effectively with Growth, Ecommerce, and Brand team

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A bit about us...

At Grüns, we believe that foundational nutrition should be simple and convenient for everyone. We're dedicated to bringing comprehensive and real nutrition to you through our gummies, formulated from 60 nutrient-dense and whole-food ingredients. Simply enjoy a grab-and-go snack pack of gummies daily whenever fits best in your schedule and wherever life takes you.

Like you, we were disappointed. There’s an infinite number of “nutrition” companies, all focused on what’s best for them — not what’s best for you. Hundreds of products to sell you on, low-quality ingredients, and small nutrient doses. We’ve seen it all.

So we decided it was time to fix it. No more choking on and popping pills like a pharmacy. No more clean-up and disgust from gross powders. And no more cobbling together handfuls to dozens of supplements. Grüns is comprehensive nutrition, made convenient and delicious.

What we care about...

Autonomy: Only the best work at Grüns. We’re all confident, independent leaders. We are proactive. We find opportunities for improvement. Don’t ask; just do. When our actions impact other areas of the organization, we communicate with those functional leaders to ensure connectivity.

Growth: We love to take on new challenges, learn new things, and express interest in new functions. “I’ve never done this before” is not an excuse; it’s an opportunity.

Community: We care deeply about each other. We’re good humans and provide support wherever we can. We care, not just professionally but personally as well.

Compensation & Perks:

For every role, we aim to have highly competitive compensation and opportunity for impact and career growth.

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How to Apply

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