Senior Performance Marketer

About The Job:  

Tapcheck is looking for a Sr. Performance Marketing Contractor to own and optimize our paid search programs across Google Ads and Microsoft Ads, with a strong emphasis on hands-on execution and optimization. This is a 6-month part-time contract role (approximately 15–20 hours per week) with opportunity for additional hours and transition to full time employee based on performance outcomes and business needs.

This is a highly hands-on, execution-focused role ideal for a seasoned performance marketer who enjoys operating independently, digging deep into data, and continuously improving efficiency and lead quality. If hours are available, this role may secondarily support LinkedIn ads.

You’ll work closely with our Demand Generation team to ensure paid search channels are running efficiently while driving qualified leads and measurable impact across the full funnel—not just top-of-funnel volume.

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What You’ll Do:

• Own day-to-day management and optimization of paid search campaigns across Google Ads and Microsoft Ads, with secondary support for LinkedIn Ads if capacity allows
• Continuously optimize account structure, keywords, bids, budgets, ad copy, and landing page performance
• Maintain strong alignment between keywords, ads, and landing pages to support strong Quality Scores and conversion rates
• Manage budget pacing and implement optimizations to maximize efficiency and impact
• Ensure accurate tracking, attribution, and reporting across paid search channels
• Proactively surface insights and lead data-driven testing across ads, messaging, audiences, and landing pages in partnership with Demand Generation
• Partner with Demand Generation and RevOps to align campaigns with pipeline and revenue goals
• Analyze performance and deliver bi-weekly performance reporting, including performance to goal, insights, learnings, and next-step recommendations

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What You’ll Bring:

• 4 - 7 years of hands-on experience managing and optimizing Google Ads and Microsoft Ads in a performance-driven environment
• Strong proficiency in campaign analysis, keyword research, bid strategy, and budget management
• Experience working with analytics and tracking tools, including Google Analytics 4, Google Tag Manager, and CRM integrations (Salesforce and/or HubSpot)
• Working knowledge of LinkedIn Ads, including audience strategy, bidding, and creative testing
• Strong analytical skills with the ability to connect channel performance to Lead, MQL, and Opportunity outcomes
• Experience with Salesforce reports and dashboards
• Comfortable operating independently in a contractor capacity, managing priorities and delivering against expectations
• Experience optimizing for lead quality, not just volume (MQLs, SQLs, opportunities)
• Highly organized, detail-oriented, and disciplined in execution and reporting
• Clear written and verbal communication skills, especially when summarizing performance, insights, and next steps
• Experience supporting landing page optimization or CRO initiatives is a plus.

This is a remote-friendly role. Ideally, candidates will sit in the following states: AL, AZ, CA, CO, DC, DE, FL, GA, ID, IL, LA, MA, MO, NC, NH, NJ, NV, NY, OR, OH, PA, RI, SC, TX, UT, VA, WA, WI. 

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About Tapcheck:

Tapcheck is a digital platform offering an easy and convenient way to access on-demand earnings early. Available at no cost to employers, our app-based on-demand pay solution helps relieve the financial stress that many employees experience on a daily basis. 

The Tapcheck team is passionate about our mission to improve financial wellness and boost business productivity. By giving workers the ability to transfer wages they’ve earned directly to their bank account or pay card without waiting for payday, Tapcheck eliminates the need for high-interest payday loans or employer-funded cash advances. 

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How We Get Things Done

Our core values act as a steadfast guide, directing our decisions and anchoring our actions. We consider these values non-negotiable, especially when it comes to our hiring process.  

• Humility: We believe in the power of humility. We value team players who are down-to-earth, respectful, and open to learning from others. Our employees approach challenges with a positive attitude, acknowledging their strengths and weaknesses while celebrating the achievements of their colleagues.
• Grit: We admire individuals with grit – those who demonstrate unwavering determination and resilience in the face of obstacles. At Tapcheck, we take pride in overcoming challenges together, pushing the boundaries of what is possible, and embracing failure as an opportunity for growth. 
• Raising the Bar: Continuous improvement is at the heart of our culture. We are committed to setting high standards and pushing ourselves to exceed them. We seek employees who are innovative and strive for excellence, constantly seeking ways to enhance our products, services, and processes.
• Striving for Growth: We foster an environment that encourages personal and professional development. Our employees are driven to learn, grow, and adapt to new circumstances. We support individuals who take initiative, seek out new challenges, and actively contribute to their own growth and the growth of the company.  

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Compensation:

$65-85/hr. The actual pay rate will depend on numerous factors such as: location, experience, training, knowledge. and skills. Tapcheck reserves the right to amend, change, alter, and revise pay ranges and benefits offerings at any time. All applicants acknowledge that by applying to this position you understand that this specific pay range is contingent upon meeting the qualifications and requirements of the role, and for the successful completion of the interview selection and process. It is at the Company's discretion to determine what pay is provided to a candidate within the range associated with the role. 

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How to Apply

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