Performance Marketing Advisor
Added
2/18/2026
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This Role is Closed
This is a Featured Job
Note: We've kept the name of the company private. If you'd like to know the company before requesting an intro, just email us at hello [at] fractionaljobs.io
About Us
We’re an early-stage health & wellness brand targeting the Mexico market. Our first product is a supplement designed to help prevent hangovers, available both online and in retail.
Our founding team comes from some of the biggest names in CPG, and 20+ years of brand strategy experience in Mexico.
About the Work
As we start to see product-market fit, we want to introduce more structure and strategy into our marketing efforts. We're looking for a Performance Marketing Advisor to guide our founding team on the right marketing strategy, focused specifically on paid media.
- Bring your US market pattern recognition for what works in today's paid media landscape, so we can apply it to Mexico and Latam
- Identify the highest-leverage opportunities to improve ROAS, CAC, and LTV
- Advise on how best to allocate our $5K+/mo ad spend (the right channel mix, spend allocation, and experiments to run)
- we're currently focused on Meta and Amazon
- Advise on the right measurement frameworks so we can track performance
- Help translate brand strategy into creative and messaging that converts
- Act as a thought partner to the CEO and founding team
As we work together, we hope this role can expand in scope to 5 - 10 hours per week, including actual ownership of growth targets, deeper involvement in media buying and creative testing, and oversee outside agencies.
About You
You MUST have:
- Held Marketing leadership roles for US-based consumer eCommerce brands, including Director, VP, and CMO-level
- Significant health & wellness eCom experience
- A deep performance marketing background - this must be your bread and butter
- You've owned and allocated paid media budgets of significant size
- Meta and Amazon expertise specifically
- Highly data-driven, focused on ROAS, CAC, and LTV
- Early-stage eCom expertise - you have experience allocating small budgets and growing it as the brand grows
- if all your experience is at large eCom brands with massive monthly spends, we won't be the right fit
Some nice-to-haves:
- Exposure to the Mexico market
- Supplement experience
- Organic social and Influencer marketing expertise
How to Get in Touch
Hit that "Request Intro" button below. Include any relevant links so we can get to know you better.
Your brief intro note should clearly address:
- the eCommerce brands you've led Marketing for, and what that growth looked like
- Examples of your recent performance marketing accomplishments, including ROAS achieved
- Other areas of marketing expertise that you bring, including brand strategy work, influencer work, etc.
- Any experience with selling to the Mexico market
If we think there's a fit, we'll reach out to schedule an intro call. Looking forward!
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