Head of Marketing

Riley was founded with a simple mission: to make healthy and sustainable living accessible to everyone, everywhere. We are reimagining homebuilding with a kit-of-parts system that merges timeless design, sustainable materials, and modern construction methods to deliver high-quality, low-carbon housing at scale. Our goal is to become the most compelling home-creating company of the 21st century, driving the world’s transition to low-carbon, high-quality spaces to live.

Location: Los Angeles, CA (Hybrid / Remote-Friendly)

Reports To: Founder & CEO (Noah Riley)

Engagement: Fractional (Part-Time, 1099 Contractor)

Compensation: Retainer + Performance-Based Incentives

We are looking for a Fractional Head of Marketing to help us build a powerful brand, generate qualified leads, and lay the foundations for scalable marketing systems. This is a hands-on operator role, not a purely strategic position. You will shape the marketing strategy and personally execute the highest-leverage work — from campaigns and content to digital ads, website improvements, and lead funnels. You’ll be Riley’s marketing engine in the early phase, setting the standard and infrastructure for future growth.

Key Outcomes (6–12 Months)

• Brand & Messaging Locked In
• Core positioning, messaging, and tone are clearly defined and consistently applied across channels (web, social, press, decks, campaigns).
• Inbound Marketing Engine Launched
• Foundational demand generation system in place: website, SEO, email capture/nurture, content calendar, lead magnets, and basic paid/social campaigns.
• Measurable increase in qualified inbound leads for Riley’s housing products and development services.
• High-Impact Campaigns Executed
• At least 2 integrated marketing campaigns launched (e.g., Naturally Good Living brand launch, R House kits) that drive meaningful engagement and pipeline growth.
• Marketing Ops & Analytics Set Up
• Basic martech stack (CRM integration with HubSpot, website tracking, email automation, dashboards) is configured and delivering actionable insights.
• Playbook Established for Future Team
• Core marketing workflows, processes, and creative standards are documented to support future scaling or hiring.

Key Responsibilities

Strategy & Positioning

• Refine Riley’s brand strategy, narrative, and visual identity to match its ambitious mission.
• Translate vision and product strategy into clear messaging for multiple audiences: homeowners, developers, municipalities, and investors.
• Identify priority channels and build a phased marketing roadmap focused on high-ROI, fast-feedback loops.

Hands-On Execution

• Write, design, and deploy multi-channel marketing campaigns (digital, email, paid social, PR, events).
• Oversee and directly manage website updates, SEO efforts, and content development.
• Produce or oversee creation of content (e.g., blog posts, launch videos, case studies, social content).
• Set up and manage basic paid acquisition campaigns (Google, Meta, LinkedIn, etc.), including budget allocation and performance tracking.

Lead Gen & Growth Systems

• Build out lead capture and nurturing systems: landing pages, email workflows, marketing automation, and integration with HubSpot.
• Establish analytics dashboards and reporting cadence for marketing performance.
• Collaborate closely with sales/founder to ensure qualified leads flow smoothly through the funnel.

Ideal Profile

Experience:

• 8–12+ years of marketing experience, with at least 3 years in growth or head-of-marketing capacity.
• Proven track record building marketing engines at early-stage or scaling companies.
• Comfortable being both strategist and tactician — switching between brand-level storytelling and executional detail.
• Strong digital marketing and content background. Experience in real estate, sustainability, architecture, or consumer lifestyle a major plus.
• Familiarity with HubSpot, Hubspot CMS, SEO, Google Ads, Meta Ads, and basic analytics tools.

Mindset & Skills:

• Operator first: loves rolling up sleeves to build, launch, and iterate.
• Strong narrative instinct — can distill complex ideas into clear, compelling stories.
• Analytical and ROI-driven, with a bias for lean experimentation.
• Self-directed, efficient, and comfortable working closely with a founder.
• Excited by Riley’s mission and eager to shape a category-defining brand.

Why This Role

• High-impact fractional role: Shape the brand and growth engine of a mission-driven real estate company.
• Direct collaboration with the founder, high autonomy, and meaningful strategic influence.
• Opportunity to define the marketing foundation for a future category leader in sustainable housing.
• Flexible engagement structure with upside through performance-based incentives.

‍

How to Apply

Note: This is a syndicated job post, meaning it was not posted to Fractional Jobs directly, so we don't have control over the application process. To apply, click on the "View Application" and follow the application's instructions.