Growth Operator (SEO / GEO)

About Layer

Layer is on a mission to empower game artists with cutting-edge AI tools for generating images, videos, 3D, and audio assets. Our platform helps artists create high-quality assets more efficiently and flexibly, redefining the creative process in the gaming industry. As a rapidly growing startup, we’re looking for passionate engineers who thrive in fast-paced environments and want to build products with real impact.

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Role Overview

We are hiring a Fractional Growth Operator (SEO / GEO-first) to unlock organic demand and improve inbound signal quality for Layer. This role is focused on hands-on execution, not people management or budget ownership. The Growth Operator will fix SEO/GEO foundations, unify attribution, and build repeatable organic growth systems that feed clean, qualified demand into our RevOps / GTM engine. This is a contract role designed to create leverage before scaling spend or headcount. It's fully remote you can be anywhere around the world ideally EU or Americas (East Coast) where most of our team is based.

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Why This Role Exists

Layer has strong product-market fit signals and high-quality content, but we are under-capturing demand due to:

• Incomplete SEO/GEO foundations
• Fragmented analytics and attribution
• Founder-driven, non-systematic growth execution

This role exists to fix the foundations first, so future growth (organic, outbound, or paid) scales on clean signal and real data.

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Key Responsibilities

SEO / GEO Foundations

• Identify and fix technical SEO/GEO issues (canonicals, schema, redirects, crawl structure)
• Improve on-page SEO (page titles, heading hierarchy, internal linking)
• Strengthen content discoverability across product, blog, and feature pages
• Partner with Product/Engineering when fixes require support

Analytics & Attribution

• Audit and clean GA4 and Google Tag Manager setup
• Define and enforce UTM conventions across channels
• Ensure inbound attribution is clean and decision-ready
• Surface clear channel-level performance insights

Organic Growth & Distribution

• Build an SEO/GEO-driven content roadmap (beyond product-led posts)
• Diversify blog and content strategy to capture broader demand
• Create repeatable content → distribution workflows
• Support lightweight video embedding and distribution

Growth Experiments (Optional)

• Test low-cost, leverage-driven growth ideas (templates, workflows, viral loops)
• Outsource writers or creatives efficiently when useful
• Support small experiments only once foundations are solid

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Ownership & Boundaries

This Role Owns

SEO / GEO execution

• Organic acquisition systems
• Inbound attribution hygiene
• Growth foundations and documentation

This Role Does Not Own

• CRM architecture
• Marketing-to-sales automation
• Outbound workflows
• Sales tooling or RevOps stack ownership
• Paid media scale

RevOps / GTM Engineering owns GTM systems, automation, outbound, and revenue workflows.
This role improves the input signal to those systems.

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Success Metrics (First 3 Months)

This role is successful if:

• SEO/GEO health issues are resolved
• Attribution and UTMs are clean and reliable
• Organic impressions and qualified inbound increase
• Channel performance is decision-ready
• Growth systems are documented and reusable by the team

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Required Skills & Experience

• Hands on experience with latest and greatest AI tools and best practices
• Proven hands-on experience with technical and on-page SEO
• Strong working knowledge of GA4, GTM, and UTM frameworks
• Experience building organic growth systems from scratch
• Comfortable operating without ad budgets
• Strong prioritization and judgment
• Clear communicator who collaborates well with RevOps and Product
• Fast moving, growth minded, analytical, team player who enjoys growth hacking

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Nice to Have

• Experience with AI, SaaS, or developer tools
• Familiarity with content distribution beyond SEO (LinkedIn, X, Reddit, communities)
• Experience outsourcing and managing freelancers
• Understanding of how inbound feeds into GTM and sales systems

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Engagement Details

• Type: Contractor / Fractional
• Time: 10–20 hours per week (Happy do differently if you convinced us otherwise)
• Duration: 3-month initial contract
• Reporting: Weekly progress updates, bi-weekly check-ins, monthly summary

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What This Role Unlocks

Once foundations and signal are clear, Layer can confidently:

• Scale organic content
• Invest responsibly in paid acquisition
• Hire a full-time growth leader with validated data

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How We Evaluate Candidates

We prioritize:

• Execution over strategy decks
• Clear examples of shipped work
• Ability to say “this doesn’t matter yet”
• Comfort working independently with accountability

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Why Join Layer AI?

• Innovative Projects: Shape the future of AI-driven tools for game artists.
• Autonomy: Lead the regional book of business from 1-100.
• Growth: Join a rapidly expanding startup with abundant growth opportunities.
• Collaboration: Work with passionate technologists and creatives.

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Our Values:

🚀  Execute Pragmatically: We approach work with speed and practicality in mind. We take individual ownership over our work, and we trust each other to deliver, but we avoid working in isolation. We strive to be excellent at what we do and will take time to deepen our knowledge of our craft; the more we learn, the better we can execute!

💓  Be Open: At Layer, openness applies to both the business and the people who work within it. We are continually open to giving and receiving feedback and learning new things from each other. We communicate openly and honestly. We are humble and kind and acknowledge that we are not always right.

🌎 Artists First: We are building a tool for artists, to enable them to be more creative and imaginative. We make sure that everything we are building serves artists first.

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How to Apply

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