Head of Growth

We’re building Banjo — an AI-powered consumer app designed to help adults aged 50+ live more intentional, fulfilling lives by aligning how they spend their time with what matters most.

The product has launched, and we’ve built the core platform using an AI-first approach. We are currently fundraising and are now looking for a Fractional Head of Growth (or Fractional CMO) to help us reach our first 10,000 users. You will be joining our four-person founding team. (http://banjo.site)

This is not a brand role. This is a growth role.

You will own go-to-market strategy, user acquisition, and early retention. You should be comfortable running experiments, building growth loops, working directly with product, and executing across channels yourself.

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What You’ll Do:

• Own Banjo’s go-to-market and early growth strategy
• Drive user acquisition, activation, and retention
• Set up and track core growth and product analytics
• Run rapid growth experiments across channels
• Work directly with Product and Engineering to ship growth features
• Help position the product for a 50+ consumer audience
• Share performance insights to support fundraising conversations

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You Might Be a Fit If You:

• Have led growth or marketing for a consumer app
• Have worked with complex or technical products
• Have helped scale a B2C product (especially one that later expanded into B2B)
• Are data-driven and comfortable with product analytics
• Can think strategically but are willing to execute hands-on
• Have experience in early-stage or venture-backed startups

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Details:

• Fractional / Part-Time
• NYC-based preferred
• Immediate start
• Budget allocated

We’re looking for someone who wants to help shape the growth foundation of a mission-driven consumer product from the ground up.

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How to Apply

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