Growth Marketing Lead

Note: We've kept the name of the company private. If you'd like to know the company before requesting an intro, just email us at hello [at] fractionaljobs.io

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About Us

We're an enrichment program for children, focused on storytelling and writing. Children can enroll in our 16-week, virtual after-school courses. Every kid that graduates is a published author!

We've served 4,000 kids so far, with a profitable business approaching $1MM annual revenue.

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About the Work

Our marketing efforts have had starts and stops over the years. We're now more focused than ever to establish a consistent and effective customer acquisition strategy to drive growth. We're looking for a Fractional Growth Marketing Lead to show us how it's done.

Specifically, you'll:

• Define our marketing strategy, and do all the execution work to bring it to life
• Determine, through experimentation, the most effective ways to target moms in our demo. This may include:
  • Paid social, organic social
  • SEO
  • influencer marketing
  • Content marketing
  • And more
• Further refine our ICP
• Help us understand our CAC
• Work most closely with our CEO, and our social media manager

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About You

You should meet all the following criteria:

• 5+ years growth marketing experience across a range of different acquisition channels (paid, email, influencer, and more)
• Marketing to moms and/or kids is your bread & butter
• You're an independent contractor, not a marketing agency, and capable of getting your hands dirty in the weeds

Nice-to-haves:

• Marketing for education businesses targeting moms and/or kids
• Video production experience
• A mission to help our kids become better writers resonates with you

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How To Get In Touch

Hit that "Request Intro" button below.

• Include any relevant links so we can get to know you better
• A brief intro note that clearly addresses:
  • The types of growth channels you have expertise in
  • Your experience marketing to moms and / or kids
  • Any video production / content creation experience?

If we think there's a fit, we'll reach out to schedule an intro call. Looking forward!