Growth Marketing Lead
Added
10/16/2024
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This Role is Closed
This is a Featured Job
Note: We've kept the name of the company private. If you'd like to know the company before requesting an intro, just email us at hello [at] fractionaljobs.io
About Us
We're an enrichment program for children, focused on storytelling and writing. Children can enroll in our 16-week, virtual after-school courses. Every kid that graduates is a published author!
We've served 4,000 kids so far, with a profitable business approaching $1MM annual revenue.
About the Work
Our marketing efforts have had starts and stops over the years. We're now more focused than ever to establish a consistent and effective customer acquisition strategy to drive growth. We're looking for a Fractional Growth Marketing Lead to show us how it's done.
Specifically, you'll:
- Define our marketing strategy, and do all the execution work to bring it to life
- Determine, through experimentation, the most effective ways to target moms in our demo. This may include:
- Paid social, organic social
- SEO
- influencer marketing
- Content marketing
- And more
- Further refine our ICP
- Help us understand our CAC
- Work most closely with our CEO, and our social media manager
About You
You should meet all the following criteria:
- 5+ years growth marketing experience across a range of different acquisition channels (paid, email, influencer, and more)
- Marketing to moms and/or kids is your bread & butter
- You're an independent contractor, not a marketing agency, and capable of getting your hands dirty in the weeds
Nice-to-haves:
- Marketing for education businesses targeting moms and/or kids
- Video production experience
- A mission to help our kids become better writers resonates with you
How To Get In Touch
Hit that "Request Intro" button below.
- Include any relevant links so we can get to know you better
- A brief intro note that clearly addresses:
- The types of growth channels you have expertise in
- Your experience marketing to moms and / or kids
- Any video production / content creation experience?
If we think there's a fit, we'll reach out to schedule an intro call. Looking forward!
How to Get in Touch
Hit that "Request Intro" button below. Include any relevant links so we can get to know you better.
Your brief intro note should clearly address:
If we think there's a fit, we'll reach out to schedule an intro call. Looking forward!
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