Retention Marketing Lead
Added
1/26/2026
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This Role is Closed
This is a Featured Job
Note: We've kept the name of the company private. If you'd like to know the company before requesting an intro, just email us at hello [at] fractionaljobs.io
About Us
We create intimacy products primarily for perimenopausal and postmenopausal women. Recently, our customer base has broadened significantly due to the success of one of our newest products.
We're generating $10MM revenue, with just a few full-time employees.
About the Work
Our email strategy generates 20 - 30% of our total revenue, but we think there's a much bigger opportunity here. We're looking for a Fractional Email Marketing Lead to thoughtfully develop this strategy for us, and own execution as well.
Specifically you'll:
- Create the email strategy that increases customer spend and retention
- Identify and segment our core customer audiences
- Design the ideal email flows for each audience
- Own all execution for our emails, both campaigns and flows
- You'll write all the email copy yourself
- You can either own email design too, or leverage our in-house graphic designer or another design resource as needed
- Manage campaign planning and scheduling (currently two campaigns per week)
- Analyze performance data and iterate on flows and campaigns to improve results
- Work most closely with the CEO on all things content and lifecycle strategy
Marketing stack:
- Klaviyo
- Canva
- Shopify
About You
You MUST have:
- Owned retention, lifecycle, and email marketing efforts for other DTC brands
- Email marketing must be a core expertise of yours
- Exceptional writing skills
- You should be a compelling storyteller, and can tailor your writing to different audiences
- Klaviyo experience specifically
- Capable of being highly hands-on, this is an execution-heavy role
- Can be based anywhere, but overlap with PST time zone
Some nice-to-haves:
- Exposure to health, wellness, or beauty DTC products
- Experience marketing subscription-based DTC products
- You can own email design as well, or have a trusted sub-contractor already ready to go
How to Get in Touch
Hit that "Request Intro" button below. Include any relevant links so we can get to know you better.
Your brief intro note should clearly address:
- The DTC brands you've owned email marketing for, and a brief sense for how you designed the right flows to different segments
- Examples of your writing. If you can link us to something, that's ideal
- Your Klaviyo experience specifically
- How you typically handle email design, whether yourself or other resources
If we think there's a fit, we'll reach out to schedule an intro call. Looking forward!
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