Director of Social & Paid Media

Alliance Marketing Partners (AMP) is seeking a Fractional Head of Social Media to provide interim leadership during a maternity leave coverage period (mid-June 2026 through January 1, 2027). This role will oversee social media strategy, paid social (Meta boosting), and influencer marketing programs across a portfolio of national and franchise brands.

This is a part-time, contract leadership role responsible for both strategic direction and hands-on oversight of execution.

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Key Responsibilities

Team Leadership & Management

• Manage and provide direction to AMP’s social media and influencer team
• Set weekly priorities, workflows, and deliverables
• Ensure quality control across all social and influencer outputs
• Act as escalation point for team and client issues

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Paid Social (Meta) Oversight

• Oversee planning, execution, and optimization of Meta boosting campaigns
• Ensure budget allocation aligns with client objectives
• Monitor performance metrics (CPM, CPC, engagement, conversions)
• Provide strategic recommendations to improve ROI and efficiency

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Influencer Program Management

• Help oversee influencer campaign planning and execution
• Help guide creator selection, partnerships, and negotiations
• Ensure deliverables meet brand standards and timelines
• Help optimize influencer strategy based on performance data

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Client Strategy & Communication

• Serve as senior social media lead for key client accounts
• Participate in client calls and presentations as needed
• Translate client goals into actionable social strategies
• Provide reporting insights and strategic recommendations

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Process & Performance Optimization

• Improve workflows for social media and influencer execution
• Establish or refine KPIs and reporting frameworks
• Identify opportunities to scale successful campaigns

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Qualifications

Required

• 5+ years of experience in social media marketing, with leadership responsibility
• Deep expertise in Meta Ads Manager (Facebook/Instagram boosting)
• Proven experience managing influencer marketing programs
• Experience managing teams in an agency or multi-client environment
• Strong analytical skills with ability to interpret performance data

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Preferred

• Experience with franchise or multi-location brands (QSR, retail, etc.)
• Background in agency environments managing multiple clients simultaneously
• Familiarity with tools such as Meta Business Manager, influencer platforms, and project management systems (e.g., Monday.com)

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Engagement Details

• Type: Contract / Fractional
• Time Commitment: ~15–25 hours per week
• Duration: Mid-June 2026 – January 1, 2027
• Location: Hybrid (U.S.-based required) based in Atlanta

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Success Metrics

• Continuity and stability of social and influencer operations during leave period
• Achievement of client performance goals (engagement, reach, ROI)
• Team productivity and quality of output
• Client satisfaction and retention

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Ideal Candidate Profile

• Strategic leader who can also operate tactically when needed
• Comfortable stepping into an existing team and quickly establishing authority
• Strong communicator with client-facing confidence
• Highly organized with ability to manage multiple priorities simultaneously

AMP is a fast-growing agency specializing in marketing for franchise and multi-location brands, including leading quick-service restaurant clients. This role is critical to maintaining operational excellence and client success during a key team transition period.

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How to Apply

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