Head of Brand and Marketing
Added
7/26/2026
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This Role is Closed
This is a Featured Job
Note: We've kept the name of the company private. If you'd like to know the company before requesting an intro, just email us at hello [at] fractionaljobs.io
The Company
We're a high-end, artisan bakery & cafe in the New Jersey suburbs. We currently have two locations, and are opening a third this fall, with plans to scale regionally and nationally from there.
Stage & proof points:
- $10MM annual revenue
- ~100 employees
The Work
For the last ten years we've grown organically, but as we expand into new markets we want to build a brand-focused strategy that drives awareness.
Specifically, you'll:
- Refine our brand and story
- Evangelize our brand story through a PR strategy
- Recommend and then oversee our first marketing budget
- Build the marketing strategy that helps us launch new locations successfully, which may include:
- social and influencer
- local publications
- launch activations
- Retention marketing to existing customers
- influencer
- Be hands-on doing the work yourself, and bringing in sub-contractors or agencies as needed
- Work most closely with our two co-founders, husband and wife
About You
You MUST have:
- Owned brand strategy for other high-end or luxury retail and hospitality brands, like:
- restaurant groups
- hotel brands
- premium specialty food retailers
- high-end fitness / wellness / lifestyle concepts
- Launched brands into new markets, ideally expanding into multiple locations and regions
- Brand as a core strength, with a generalist marketing skillset to round it out
- A hands-on mindset, and sub-contractors you can tap in as needed
Nice-to-haves:
- Existing relationships with food media and press. Think New York Times, Bon Appétit, Eater, etc.
- Based in the NYC tri-state area
How to Get in Touch
Hit that "Request Intro" button below. Include any relevant links so we can get to know you better.
Your brief intro note should clearly address:
- The retail and hospitality brands you've developed brand strategies for
- Examples of a brand-focused approach to market expansion, including numbers on what that expansion looked like
- Beyond brand, touch on the other marketing tactics / channels you can own yourself, and where you need a specialist
- Any specific experience or relationships with food media and press
If we think there's a fit, we'll reach out to schedule an intro call. Looking forward!
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