Marketing Director

The Company

We're a digital-first health insurance brand targeting the SMB market.

Stage & proof points

• ~10 employees
• Approaching ~$5M revenue

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The Work

We have nobody owning our marketing strategy as we head into our busiest season of the year (open enrollment).

Specifcally, you'll:

• Build a holistic marketing strategy that targets SMB owners
• Oversee a re-brand
• Recommend and then manage a marketing budget
• Develop our organic social strategy, primarily on Linkedin, including platforming our CEO as a thought leader in the space
• Improve and expand our webinar program
• Turn our purchased intent data into working cold email and retargeting campaigns
  
  • Bring in a cold email partner as needed
• Experiment with a paid media strategy
  
  • Bring in a specialist as needed
• Work most closely with our CEO, COO, and Partnerships leader

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About You

You MUST have:

• Owned Marketing for other early-stage startups, as a Director or above
• B2B Marketing experience, targeting SMBs, ideally the business owner
  
  • B2C experience could work if the brands are digital, premium, and high consideration purchases
• A generalist marketing skillset, covering activities like:
  
  • paid and organic social
  • content marketing / thought leadership
  • webinars
  • email and lifecycle
  • brand marketing
• Highly hands-on, you can do the execution work yourself, and bring in specialists when needed
• Can be based anywhere in the world, but must have a career with US-based companies and offer overlap with EST time zone

Nice-to-haves:

• Insurance industry experience
• Hubspot fluency

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