VP of Growth

About Katia Designs

Katia Designs is one of the fastest-growing purpose-driven jewelry brands in America.

Our mission is simple: create beautiful jewelry that serves as a daily reminder of strength, faith, gratitude, hope, courage, and self-love.

We’ve built a multi-million-dollar Shopify business with a passionate customer base, a rapidly growing wholesale division, Amazon, TikTok Shop, affiliate marketing, and a loyal community that believes in our mission.

Now we’re looking for the executive who will help lead our next stage of growth.

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This Is NOT a Traditional Marketing Job

We’re not looking for someone to coordinate agencies.

We’re not looking for someone to attend meetings and provide marketing updates.

We’re looking for someone who wakes up every morning thinking about one thing:

How do we grow revenue?

You will report directly to the CEO and COO and own the growth strategy across every customer acquisition and retention channel.

Your success will be measured by one thing:

Revenue.

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Your Mission

Build a predictable, scalable revenue engine while creating a culture of accountability, urgency, continuous testing, and execution.

Every week you will know:

• What happened
• Why it happened
• What we’re doing about it
• Who owns the outcome
• What results we expect next week

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What You’ll Own

You will be responsible for the performance of every revenue-generating marketing channel including:

• Meta Advertising
• Google Advertising
• Shopify Growth
• Shopify Conversion Rate Optimization (CRO)
• Klaviyo Email Marketing
• SMS Marketing
• TikTok Shop
• Affiliate Marketing
• Influencer Marketing
• Amazon Marketing Strategy
• Product Launch Strategy
• Promotional Calendar
• Creative Performance
• Agency Management
• Marketing Budget
• Revenue Forecasting
• Executive KPI Reporting

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Leadership Responsibilities

You will lead our weekly executive revenue meetings.

You will hold every marketing channel accountable for measurable performance.

You will establish KPIs, review weekly results, remove roadblocks, prioritize initiatives, and ensure execution happens.

You won’t simply explain missed numbers.

You’ll own fixing them.

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Your Scorecard

Success in this position is measured by:

• Weekly Revenue
• Monthly Revenue
• New Customer Growth
• Returning Customer Revenue
• Customer Acquisition Cost (CAC)
• Lifetime Value (LTV)
• MER
• ROAS
• Shopify Conversion Rate
• Klaviyo Revenue
• SMS Revenue
• Average Order Value
• Forecast Accuracy
• Contribution Margin

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Your First 90 Days

Within your first 90 days you will:

• Build a weekly executive KPI dashboard.
• Develop revenue forecasts by channel.
• Establish accountability across every marketing function.
• Identify the biggest revenue opportunities.
• Build a testing roadmap for every acquisition and retention channel.
• Improve forecasting accuracy.
• Eliminate waste.
• Improve marketing efficiency.
• Create a scalable operating cadence for growth.

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Qualifications

Required:

• 7+ years leading ecommerce growth
• Experience managing a Shopify Plus brand with at least $10M in annual revenue
• Strong experience with Meta, Google, Klaviyo, Shopify, and attribution
• Experience leading internal marketing teams and outside agencies
• Strong financial and analytical skills
• Deep understanding of CAC, LTV, MER, ROAS, Contribution Margin and Forecasting
• Exceptional communication and leadership abilities

Preferred:

• Jewelry
• Beauty
• Fashion
• Lifestyle
• Consumer Products
• Subscription businesses
• Amazon
• TikTok Shop

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Who You Are

You love numbers.

You love accountability.

You love solving problems.

You don’t wait for someone else to tell you where the business is struggling—you already know.

You think like an owner.

You move quickly.

You are comfortable making difficult decisions.

You enjoy building teams that perform at a high level.

You don’t celebrate activity.

You celebrate results.

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Why Join Katia Designs?

You’ll work directly with ownership.

You’ll have the authority to make meaningful decisions.

You’ll help shape the future of a rapidly growing national brand.

You’ll build something that matters.

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How to Apply

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