Director of Marketing
Added
8/2/2024
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Note: We've kept the name of the company private. If you'd like to know the company before requesting an intro, just email us at hello [at] fractionaljobs.io
About Us
We're a popular NYC-based sneaker brand with a line of men's and women's sneakers in the $150+ price point.
We release high-quality, comfortable sneakers in limited edition batches, which typically sell out in days.
About the Work
We have an upcoming new product launch with a major Youtube celebrity at the end of September, and are looking for a Fractional Director of Marketing to lead the launch, and potentially beyond.
Specifically, you'll:
- Execute a holistic GTM strategy across influencer, social, brand, and PR
- The strategy itself is largely defined already, so you'll need to get up to speed on it quickly and then start executing
- Manage several external agencies supporting the launch
- Creative studio
- PR agency
- Paid media agency
- Work closely with a junior full-time marketer who will assist on execution
We're thinking of this as a fractional role to start at 10 - 15 hrs / week, at least through the new product launch. If there's a good mutual fit, there's potential to convert into a full-time role.
Compensation:
Compensation looks like a base hourly rate in the $100 - $125 / hr range, + a % of sales of the new product launch (based on past product launches, this extra % can be in the range of an extra $10K - $40K).
About You
You should meet all the following criteria:
- 8+ years marketing experience
- Significant experience in footwear, luxury goods, apparel, and other CPG/DTC brands
- You've launched DTC products (footwear, clothing, beauty, etc.)
- Player / coach mindset, you can set strategy and execute equally well
How To Get In Touch
Hit that "Request Intro" button below
- Include any relevant links so we can get to know you better
- A brief intro note that clearly addresses:
- Your apparel / DTC / CPG / luxury experience
- What DTC products have you launched, and what was involved?
If we think there's a fit, we'll reach out to schedule an intro call. Looking forward!
How to Get in Touch
Hit that "Request Intro" button below. Include any relevant links so we can get to know you better.
Your brief intro note should clearly address:
If we think there's a fit, we'll reach out to schedule an intro call. Looking forward!
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