Director of Marketing

About Us

We're a popular NYC-based sneaker brand with a line of men's and women's sneakers in the $150+ price point.

We release high-quality, comfortable sneakers in limited edition batches, which typically sell out in days.

‍

About the Work

We have an upcoming new product launch with a major Youtube celebrity at the end of September, and are looking for a Fractional Director of Marketing to lead the launch, and potentially beyond.

Specifically, you'll:

• Execute a holistic GTM strategy across influencer, social, brand, and PR
  • The strategy itself is largely defined already, so you'll need to get up to speed on it quickly and then start executing
• Manage several external agencies supporting the launch
  • Creative studio
  • PR agency
  • Paid media agency
• Work closely with a junior full-time marketer who will assist on execution

We're thinking of this as a fractional role to start at 10 - 15 hrs / week, at least through the new product launch. If there's a good mutual fit, there's potential to convert into a full-time role.

Compensation:

Compensation looks like a base hourly rate in the $100 - $125 / hr range, + a % of sales of the new product launch (based on past product launches, this extra % can be in the range of an extra $10K - $40K).

‍

About You

You should meet all the following criteria:

• 8+ years marketing experience
• Significant experience in footwear, luxury goods, apparel, and other CPG/DTC brands
• You've launched DTC products (footwear, clothing, beauty, etc.)
• Player / coach mindset, you can set strategy and execute equally well

‍

How To Get In Touch

Hit that "Request Intro" button below

• Include any relevant links so we can get to know you better
• A brief intro note that clearly addresses:
  • Your apparel / DTC / CPG / luxury experience
  • What DTC products have you launched, and what was involved?

If we think there's a fit, we'll reach out to schedule an intro call. Looking forward!