Director of Marketing

Note: We've kept the name of the company private. If you'd like to know the company before requesting an intro, just email us at hello [at] fractionaljobs.io

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About Us

We're a women's fashion brand designed for the surf, yoga, and beach lifestyle. Think swimwear, surfwear, and activewear.

• We do about $2MM annual revenue
• AOV of $150
• Targeting Gen-Z/Millenial women in USA and Australia

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About the Work

Until now, our CEO has led our marketing strategy (even managing the Meta Ads account). But we're ready for growth-mode and this won't scale.

We're looking for a Fractional Director of Marketing to develop and own a holistic Marketing strategy that takes our brand, and our sales, to the next level (or three).

Specifically, you'll:

• Develop and lead our entire marketing strategy across the following areas:
  • Paid social
  • Influencer / ambassador / affiliate
  • Events (targeting the Los Angeles area)
  • Content
  • Retention (email & SMS)
• Own our new product launch strategy, and introduce new ways to spread awareness about our upcoming product launches
• Own our marketing calendar, break down all the execution work necessary and assign it to our team
  • Our team consists of a Content Creator, and a Digital Marketing Manager, and a Graphic Designer
• Work most closely with our Founder / CEO

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About You

You should meet all the following criteria:

• 8+ years marketing experience for D2C e-commerce brands
• Significant industry experience in any of:
  • Women's fashion
  • Women's skincare / health / beauty
  • Activewear
  • Surf culture
• You've led marketing for small D2C brands and grew them substantially
  • If your experience is only at large brands, this won't be a fit
• Equally data-driven and creative
• You are based in the Los Angeles area

NOTE: We are interested in independent fractionals only, no agencies.

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How To Get In Touch

Hit that "Request Intro" button below

• Include any relevant links so we can get to know you better
• A brief intro note that clearly addresses:
  • The names of relevant brands you've led marketing strategy for
  • What marketing strategies do you have the most expertise in? (paid social, influencer, events, etc.)
  • What DTC products have you launched, and what was involved?

If we think there's a fit, we'll reach out to schedule an intro call. Looking forward!