Director of Marketing
Added
10/22/2024
How Syndicated Job Posts Work
This Role is Closed
This is a Featured Job
Note: We've kept the name of the company private. If you'd like to know the company before requesting an intro, just email us at hello [at] fractionaljobs.io
About Us
We're a women's fashion brand designed for the surf, yoga, and beach lifestyle. Think swimwear, surfwear, and activewear.
- We do about $2MM annual revenue
- AOV of $150
- Targeting Gen-Z/Millenial women in USA and Australia
About the Work
Until now, our CEO has led our marketing strategy (even managing the Meta Ads account). But we're ready for growth-mode and this won't scale.
We're looking for a Fractional Director of Marketing to develop and own a holistic Marketing strategy that takes our brand, and our sales, to the next level (or three).
Specifically, you'll:
- Develop and lead our entire marketing strategy across the following areas:
- Paid social
- Influencer / ambassador / affiliate
- Events (targeting the Los Angeles area)
- Content
- Retention (email & SMS)
- Own our new product launch strategy, and introduce new ways to spread awareness about our upcoming product launches
- Own our marketing calendar, break down all the execution work necessary and assign it to our team
- Our team consists of a Content Creator, and a Digital Marketing Manager, and a Graphic Designer
- Work most closely with our Founder / CEO
About You
You should meet all the following criteria:
- 8+ years marketing experience for D2C e-commerce brands
- Significant industry experience in any of:
- Women's fashion
- Women's skincare / health / beauty
- Activewear
- Surf culture
- You've led marketing for small D2C brands and grew them substantially
- If your experience is only at large brands, this won't be a fit
- Equally data-driven and creative
- You are based in the Los Angeles area
NOTE: We are interested in independent fractionals only, no agencies.
How To Get In Touch
Hit that "Request Intro" button below
- Include any relevant links so we can get to know you better
- A brief intro note that clearly addresses:
- The names of relevant brands you've led marketing strategy for
- What marketing strategies do you have the most expertise in? (paid social, influencer, events, etc.)
- What DTC products have you launched, and what was involved?
If we think there's a fit, we'll reach out to schedule an intro call. Looking forward!
How to Get in Touch
Hit that "Request Intro" button below. Include any relevant links so we can get to know you better.
Your brief intro note should clearly address:
If we think there's a fit, we'll reach out to schedule an intro call. Looking forward!
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