Director of Marketing
Added
8/14/2025
How Syndicated Job Posts Work
This Role is Closed
This is a Featured Job
Note: We've kept the name of the company private. If you'd like to know the company before requesting an intro, just email us at hello [at] fractionaljobs.io
About Us
We build tools to help parents manage their children's health and wellness, starting from birth. Our current focus is a voice-first journaling app that makes it easy for parents to track daily activities and milestones.
We've raised $1MM so far, and are launching our beta in September.
About the Work
We’re looking for a Fractional Director of Marketing to own our go-to-market launch strategy — from shaping positioning to delivering our first wave of user growth. You’ll have the responsibility and autonomy to develop a comprehensive plan including choosing channels, running rapid experiments, and tapping into your network of collaborators to execute on the plan so that we make us the must-have app for new parents.
Specifically, you'll:
- Design and execute the GTM plan for our beta and public launch
- Identify and prioritize the most effective organic and paid channels for reaching parents of children 0–2
- Build partnerships with trusted parent influencers, communities, and organizations
- Lead ASO, SEO, and content strategies to drive sustained organic growth
- Rapidly design, test, measure, and optimize acquisition experiments to identify scalable growth channels and optimizing app downloads
- Establish a parent feedback loop to inform product and messaging decisions
- Build and manage a distributed team of freelancers/contractors in cost-efficient regions (e.g., Southeast Asia, Eastern Europe, Latin America) to execute creative, digital, and content work at scale while staying within budget
- Act as a strategic thought partner to the founding team on brand and growth
About You
You MUST have:
- Led marketing for consumer mobile apps, ideally from launch to scale
- This must be your bread and butter
- Significant experience marketing at least one of:
- Parents and families (e.g. parenting apps, child development, family tech, pediatric services)
- Health and wellness (e.g. digital fitness apps, wellness platforms)
- Deep understanding of organic growth levers — influencer marketing, SEO, content, community building, ASO
- Early-stage operator mindset: scrappy, data-driven, and willing to roll up your sleeves
- U.S. or Canada based, with the ability to work in sync with our core team’s hours
Nice-to-haves:
- You're a parent and can empathize with our audience first-hand
- Ability to use AI to automate and multiply the effectiveness of your efficiency and efforts
How to Get in Touch
Hit that "Request Intro" button below. Include any relevant links so we can get to know you better.
Your brief intro note should clearly address:
- Examples of the GTM work you've done that drove downloads for other consumer mobile apps
- Your experience marketing to an audience of parents and/or health and wellness products
- Your ability to pull in and manage trusted sub-contractor resources
- Any parenting experience
If we think there's a fit, we'll reach out to schedule an intro call. Looking forward!
MoreMarketingJobs
Send fractional jobs,
playbooks, and more to
.svg)
.svg)
.svg)
%20(1).webp)
