Growth Marketing Lead
Added
8/8/2025
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This Role is Closed
This is a Featured Job
Note: We've kept the name of the company private. If you'd like to know the company before requesting an intro, just email us at hello [at] fractionaljobs.io
About Us
We're a marketplace that helps medicare patients find health advocates to help them better navigate the healthcare system and get the care they deserve.
We've raised a Seed round from notable VC funds and some of the top healthcare execs at Oscar, One Medical, Ro, etc.
About the Work
We're looking for a Growth Marketing Lead to take the reins on our paid media strategy, as well as find new growth channels for us.
Specifically, you'll:
- Set the strategy that grows our paid media spend (mostly Meta) from $40K / month to $80K - $150K / month
- Help level up (or out) our existing performance marketing resource
- Be responsible for the media buys yourself (not managing an outside agency)
- Analyze our CAC, LTV, and other performance metrics religiously
- Optimize our landing pages as needed
- Experiment with new growth channels for us that target the Medicare population
- The goal is to unlock at least one new channel by the Fall
About You
You MUST have:
- Built growth marketing strategies for other consumer healthtech brands
- Significant experience targeting Medicare beneficiaries
- Paid media and performance marketing expert, especially Meta
- A highly analytical, data-driven mindset
- Based in California (SF or LA ideally), Miami, or NYC only
How to Get in Touch
Hit that "Request Intro" button below. Include any relevant links so we can get to know you better.
Your brief intro note should clearly address:
- The healthtech brands you've led paid media strategies for
- Your experience with Medicare beneficiaries, specifically
- Your comfort level doing the media buying yourself without agency help
If we think there's a fit, we'll reach out to schedule an intro call. Looking forward!
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