Chief Marketing Officer

About Us

Marshall Medical Group is a premier, white-glove concierge medical practice focused on longevity, sexual wellness, and performance optimization. With five flagship clinics and a new nationwide virtual program (Marshall Connect), we’re expanding our reach to deliver transformative care to high-performing executive men and women. We are seeking a seasoned, strategic Fractional CMO to elevate our brand, expand our digital footprint, and drive growth.

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Position Overview

The Fractional CMO will lead and execute high-impact marketing initiatives to position Marshall Medical Group as the national leader in longevity-focused concierge care. You’ll collaborate directly with the CEO and executive team to build a scalable marketing engine that drives new client acquisition, enhances brand authority, and supports bricks and mortar and virtual program growth.

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Key Responsibilities

Strategy & Leadership

· Develop and oversee a cohesive multi-channel marketing strategy aligned with business goals

· Position Marshall Medical Group and Marshall Connect as category leaders in concierge longevity medicine

· Advise on brand architecture, messaging, and tone across all touchpoints

Lead Generation & Growth

· Design and execute performance marketing campaigns (Google Ads, Meta, LinkedIn, YouTube, etc.)

· Optimize SEO, landing pages, and content strategy to increase qualified leads

· Track KPIs and adjust strategies based on analytics and ROI

Brand & Content Development

· Guide the creation of compelling content (blogs, lead magnets, email funnels, video, case studies)

· Oversee marketing assets including websites, social media, ad creative, and thought leadership

· Identify PR, podcast, and media opportunities to amplify physician brand and credibility

Team & Vendor Management

· Manage and align freelance creatives, digital agencies, and internal team members

· Define systems and workflows for marketing operations and reporting

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Qualifications

· 10+ years of marketing experience with a strong focus on healthcare, wellness, luxury services, or professional services

· Proven success in demand generation, digital marketing, and brand positioning

· Deep understanding of customer journeys in private pay, healthcare or high-ticket services

· Excellent communication, leadership, and project management skills

· Experience working in fast-growing, entrepreneurial environments

· Bonus: Familiarity with HIPAA-compliant marketing, longevity or regenerative medicine, telehealth marketing, or executive coaching markets

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Compensation

· Retainer or hourly rate commensurate with experience

· Potential for performance-based bonuses

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Job Types: Part-time, Contract

Pay: $50,000.00 - $70,000.00 per year

Expected hours: 20 per week

Experience:

• Marketing: 10 years (Preferred)

Ability to Commute:

• Lexington, KY 40509 (Preferred)

Work Location: Hybrid remote in Lexington, KY 40509

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