Head of Marketing

About The Job

Job Title: Fractional Head of Marketing / Growth Strategist

Location: Remote (NY/LA preferred)

Commitment: Fractional (15–25 hours/week, flexible)

Start Date: ASAP

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About DUNE Suncare

DUNE Suncare is an award-winning brand behind the first clear gel suncare line infused with clinically proven skincare benefits. With 11 industry awards, we create sun protection that looks as good as it performs. We're a fast-growing CPG brand sold at top retailers like Bluemercury, Ulta, Dermstore, Free People, Revolve/FWRD and loved by editors, influencers, athletes and our community alike. As we scale, we’re seeking a strategic, creative, and performance-minded Fractional Head of Marketing / Growth Strategist to lead and unify all our marketing efforts.

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Key Responsibilities

Strategic Leadership:

• Develop and own the marketing and growth strategy across DTC, Retail, Amazon, TikTok Shop, and affiliate.
• Define and track key KPIs: CAC, LTV , ROAS, retention, conversion, and influencer/affiliate performance and report to broader team on monthly team meeting.
• Translate brand vision into an actionable marketing roadmap that balances short-term revenue growth with long-term brand building.
• Optimize digital acquisition and retention strategies, including paid social, search, and affiliate marketing.
• Collaborate with co-founders on brand evolution, positioning, and upcoming product launches.

Team & Project Management:

• Manage day-to-day workflow of internal and freelance team members (Lexi, Lee, and others).
• Coordinate with paid, lifecycle, influencer, creative, and affiliate partners to ensure unified execution.
• Create clear goals, workflows, and reporting structures.
• Partner closely with the sales team to drive velocity and ensure marketing efforts translate into retailer success metrics.

Paid & Performance Marketing:

• Guide media strategy across Meta, Google, and TikTok.
• Partner with media buyers to optimize budget and creative testing.
• Translate performance insights into briefs for ads and content.

Email & SMS (Lifecycle):

• Oversee email/SMS strategy including segmentation, flows, and campaign calendar.
• Increase retention and repeat purchase behavior through lifecycle optimization.
• Use tools like Klaviyo to test and iterate.

Affiliate & Influencer Growth:

• Scale affiliate program via ShopMy, LTK, and TikTok creators.
• Build ongoing influencer relationships that drive performance + UGC.
  Monitor and report affiliate ROI, gifting success, and content impact.

Retail & Wholesale Support:

• Partner with sales team on retail rollouts (e.g. Bluemercury, Ulta, Free People).
• Support omni-channel campaigns tied to retail moments and co-marketing.
• Build toolkits and digital assets to drive in-store velocity.

Brand & Creative Direction:

• Oversee creative consistency across channels — email, ads, packaging, site.
• Collaborate with Art Director and UGC team to build compelling, performance-driven brand content.
• Support visual storytelling for launches, partnerships, and brand campaigns.

Analytics & Reporting:

• Build dashboards across Shopify, GA4, paid channels, and affiliate platforms.
• Own growth reporting: weekly recaps, monthly analysis, quarterly reviews.
• Leverage insights to guide optimization across all marketing functions.

Website & Conversion

• Support CRO testing, PDP updates, landing pages, and mobile optimization.
• Coordinate with dev/design team on key site refreshes and seasonal updates.
• Track site behavior via Hotjar or similar tools.

Budgeting & Forecasting:

• Partner cross-functionally to ensure marketing spend aligns with ROI, cash flow, and business profitability targets.
• Own marketing budget, channel forecasting, and performance-based adjustments.

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What We're Looking For

• 8–10+ years of experience in DTC + omnichannel CPG/beauty/wellness marketing.
• Proven track record scaling brand(s) from early-stage to $1M + $5M+ in revenue with tight budgets.
• Expertise in Meta Ads, Klaviyo, Shopify, affiliate (ShopMy) platforms, and marketing analytics.
• Strong team leadership and cross-functional collaboration skills.
• Hands-on operator who can both set strategy and execute quickly.

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How to Apply

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