Chief Marketing Officer

Note: For this role, Fractional Jobs is partnered with a 3rd party firm that matches service providers with startups that need them. This service provider takes a commission. If the hirer thinks you're a fit, we'll first connect you with the 3rd party firm for a brief chat.

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About Us

We're a stealth-mode startup building a mobile game that encourages physical activity (walking, going to the gym, etc.)

We're gearing up for an October launch in the NYC market (that's where you come in!)

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About the Work

We need a Fractional CMO to own our GTM strategy for launch and beyond.

Our singular goal is to drive app downloads in the NYC market. 3,000 - 5,000 downloads post-launch would be considered a success.

Specifically, you'll:

• Manage a $100K - $200K marketing budget
• Create a guerilla marketing strategy designed for virality, driving app downloads
• Hire marketing team members and/or an agency

We expect the need to be about 10 - 20 hrs / week, closer to 20 during the beginning

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About You

You're a 0 - 1 marketing expert.

You should meet all the following criteria:

• 10+ years marketing experience, consumer focus
• You've led marketing for consumer mobile apps from 0 - 1
• You think outside the box, and your viral marketing strategies reflect this (tell us about this!)
• You're an experienced fractional, this is not your first fractional gig

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How To Get In Touch

Hit that "Request Intro" button below

• Include any relevant links so we can get to know you better
• A brief intro note that clearly addresses:
  • Which 0 - 1 consumer mobile apps have you done marketing for?
  • What are some examples of your out-of-the-box marketing strategies (whether they worked or not)?

If we think there's a fit, we'll reach out to schedule an intro call. Looking forward!