Marketing Lead
Added
4/5/2026
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This Role is Closed
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Note: We've kept the name of the company private. If you'd like to know the company before requesting an intro, just email us at hello [at] fractionaljobs.io
About Us
We're building an AI-powered language learning app for classroom teachers. Teachers use our platform to build lessons and run live classroom games, with generative AI assembling the activities on the fly.
We have tens of thousands of teacher signups and hundreds of thousands of students on the platform today.
About the Work
We're approaching a major product re-launch - a ground-up rebuild, a new brand, the works. We're looking for a Fractional Marketing Lead to own our re-launch strategy before the end of the school year, and then continue to lead our growth in a fractional capacity afterwards.
Specifically, you'll:
- Develop our re-launch strategy from scratch - tell us what channels we should focus on. Top of mind for us include:
- Content marketing (our blog, video, etc.)
- Teacher facebook groups
- Influencer
- Earned media
- Paid media
- Referral program
- Manage a total marketing budget of $25K - $50K (inclusive of your retainer)
- Lead our re-brand, with updated positioning, visual identity, and website
- Re-engage our existing base of churned teachers through email and other channels
- Work most closely with our co-founders
About You
You MUST have:
- Owned a product re-launch and re-brand, owning both strategy and execution
- Led Marketing for other early-stage tech startups
- If your experience is primarily at large companies, we won't be the right fit
- A generalist marketing skillset across channels, and an ability to recommend which channels we should focus on for our re-launch
- Hands-on execution skills - given our budget, it's you doing all or most of the work, not a strategy-only role
- Based anywhere within USA time zones only
Nice-to-haves:
- Ed-tech experience specifically, ideally marketing to teachers
- A personal interest in language learning
How to Get in Touch
Hit that "Request Intro" button below. Include any relevant links so we can get to know you better.
Your brief intro note should clearly address:
- The product re-launches you've personally led, and their outcomes
- The marketing channels you have the most experience executing (and any you don't)
- Any ed-tech experience, or interest/exposure to language learning
If we think there's a fit, we'll reach out to schedule an intro call. Looking forward!
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