Marketing Lead

About Us

We're building an AI-powered language learning app for classroom teachers. Teachers use our platform to build lessons and run live classroom games, with generative AI assembling the activities on the fly.

We have tens of thousands of teacher signups and hundreds of thousands of students on the platform today.

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About the Work

We're approaching a major product re-launch - a ground-up rebuild, a new brand, the works. We're looking for a Fractional Marketing Lead to own our re-launch strategy before the end of the school year, and then continue to lead our growth in a fractional capacity afterwards.

Specifically, you'll:

• Develop our re-launch strategy from scratch - tell us what channels we should focus on. Top of mind for us include:
  
  • Content marketing (our blog, video, etc.)
  • Teacher facebook groups
  • Influencer
  • Earned media
  • Paid media
  • Email
  • Referral program
• Manage a total marketing budget of $25K - $50K (inclusive of your retainer)
• Lead our re-brand, with updated positioning, visual identity, and website
• Re-engage our existing base of churned teachers through email and other channels
• Work most closely with our co-founders

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About You

You MUST have:

• Owned a product re-launch and re-brand, owning both strategy and execution
• Led Marketing for other early-stage tech startups
  
  • If your experience is primarily at large companies, we won't be the right fit
• A generalist marketing skillset across channels, and an ability to recommend which channels we should focus on for our re-launch
• Hands-on execution skills - given our budget, it's you doing all or most of the work, not a strategy-only role
• Based anywhere within USA time zones only

Nice-to-haves:

• Ed-tech experience specifically, ideally marketing to teachers
• A personal interest in language learning