Marketing Lead

The Company

We're building a 3-sided marketplace that helps folks sell eCommerce products peer-to-peer, earning a commission. We're reimagining the direct-selling model to be simple and trustworthy.

Stage & proof points:

• Product is MVP stage
• Promising validation from relevant brands

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The Work

We're faced with the classic cold start problem. Which side(s) of the marketplace do we focus on first, and what niches within them? We're looking for a Fractional Marketing Lead who can navigate this for us.

Specifically, you'll:

• Decide which side(s) of the marketplace to prioritize first: sellers, brands, or consumers
  
• Research and validate different ICPs
• Test geography-based approaches
• Run experiments to inform our decision
• Explore a wide variety of paid and organic channels for acquisition
• Work most closely with our founder, and Fractional Chief Product Officer

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About You

You MUST have:

• Owned growth and digital marketing for other early-stage consumer tech startups
• Consumer marketplace expertise
  
  • If not consumer marketplace, we'd consider an exceptional consumer brand marketer that grew a non-marketplace brand from nothing into something well-known
• A strong focus on experimentation, ICP development, and channel testing
• Experience acquiring customers through a variety of channels, including: paid media, influencer, community-led growth, referral programs, and more
• Built marketing motions from scratch as the only/first marketer, and you're hands-on doing the work yourself today
• Based in the USA only

Nice-to-haves:

• Deeply familiar with the cold start, chicken-and-egg problem of marketplaces
• Geo/market-based marketing expertise
• Former founder