Marketing Lead
Added
9/22/2026
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This Role is Closed
This is a Featured Job
Note: We've kept the name of the company private. If you'd like to know the company before requesting an intro, just email us at hello [at] fractionaljobs.io
The Company
We're building a 3-sided marketplace that helps folks sell eCommerce products peer-to-peer, earning a commission. We're reimagining the direct-selling model to be simple and trustworthy.
Stage & proof points:
- Product is MVP stage
- Promising validation from relevant brands
The Work
We're faced with the classic cold start problem. Which side(s) of the marketplace do we focus on first, and what niches within them? We're looking for a Fractional Marketing Lead who can navigate this for us.
Specifically, you'll:
- Decide which side(s) of the marketplace to prioritize first: sellers, brands, or consumers
- Research and validate different ICPs
- Test geography-based approaches
- Run experiments to inform our decision
- Explore a wide variety of paid and organic channels for acquisition
- Work most closely with our founder, and Fractional Chief Product Officer
About You
You MUST have:
- Owned growth and digital marketing for other early-stage consumer tech startups
- Consumer marketplace expertise
- If not consumer marketplace, we'd consider an exceptional consumer brand marketer that grew a non-marketplace brand from nothing into something well-known
- A strong focus on experimentation, ICP development, and channel testing
- Experience acquiring customers through a variety of channels, including: paid media, influencer, community-led growth, referral programs, and more
- Built marketing motions from scratch as the only/first marketer on a team, and you're hands-on doing the work yourself today
- Based in the USA only
Nice-to-haves:
- Deeply familiar with the cold start, chicken-and-egg problem of marketplaces
- Geo/market-based marketing expertise
- Former founder
How to Get in Touch
Hit that "Request Intro" button below. Include any relevant links so we can get to know you better.
Your brief intro note should clearly address:
- The consumer startups you've owned marketing for, and the growth you were responsible for (from X to Y)
- Your marketplace expertise specifically, and how you've approached marketing for them given their unique attributes
- An example of experiments you've run to identify the right ICP and channel mix
- The marketing channels you have the most experience owning end-to-end execution for yourself
If we think there's a fit, we'll reach out to schedule an intro call. Looking forward!
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