Marketing Lead

Note: We've kept the name of the company private. If you'd like to know the company before requesting an intro, just email us at hello [at] fractionaljobs.io

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About Us

We're building a marketplace that helps public sector organizations buy technology solutions.

We're seed-stage funded, with hundreds of government customers buying software through our marketplace today.

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About the Work

We have zero meaningful marketing motion today. We're looking for an AI-Native Fractional Marketing Lead to jumpstart our marketing efforts, building awareness and driving sales for us.

Specifically, you'll:

• Develop our marketing strategy to drive more sales. It'll include activities like:
  • Content marketing
  • ABM
  • Direct outreach
  • Anything else you may come up with
• Grow brand awareness within our target market. Government buyers across:
  • State and local agencies
  • Local governments (towns, cities, counties)
  • Public school districts
• Leverage the latest AI tooling for marketers to do all the above, at scale
• Work most closely with our CEO

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About You

You MUST have:

• Led marketing strategies for tech startups in the following categories, in priority order:
  • B2B marketplaces
  • Vertical SaaS startups (focused on a specific industry vertical)
  • Software that is marketed to SMBs
• Built content marketing machines from scratch and designed to scale
• Fully integrated the latest AI tools into your daily marketing workflow
• Equally capable of setting strategy and doing the execution work. This is a hands-on role without the help of a team
  • If you're not interested in doing execution work, we won't be a good fit

Nice-to-haves:

• Have marketed to the public sector