Marketing Lead

About Us

We're building a meditation training experience based on our own academic research, designed to help people build lasting resilience through science-backed methods and real-time biosignal feedback.

Our co-founder is a Neuroscience professor, with world renowned research on stress biology and meditation. We've raised a few million so far.

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About the Work

We're preparing to go-to-market with a brand new product and need help honing in on the right target audience. We're looking for a Fractional Marketing Lead to validate our ICPs, and build the marketing foundation that drives our initial growth.

Specifically, you'll:

• Develop the strategy that identifies and validates the ICPs we should be going after initially
• Run top-of-funnel growth experiments targeting those ICPs. Likely channels include:
  
  • Organic social
  • SEO / AEO
  • Earned media - our co-founder is a thought leader and published neuroscientist
  • Influencer
  • Email
    
• Managing a monthly marketing budget of ~$8K (including your retainer)
• Set up a lightweight analytics foundation so we can measure success across channels
• Map and optimize the user funnel from acquisition through retention
• Work most closely with our CEO

About You

You MUST have:

• Led marketing for consumer tech products that you've grown from 0 - 1. You've built audiences and acquired users from zero.
• Organic marketing expertise, scrappy, with low budgets, across SEO, social, email, etc.
• Earned media expertise and can point to examples
• Highly data-driven, comfortable setting up our analytics stack and making decisions based on your analysis
• Hands-on, execution focused
  
  • If you're not capable of doing the execution work yourself, we're not the right fit
• Experience translating complex, even scientific, subject matters into approachable consumer-facing content
• Based in the USA or Canada only

Nice-to-haves:

• Consumer mobile expertise driving app downloads
• A strong personal interest in the wellness, fitness, mental health, or bio-hacking spaces