Marketing Director

About Us

We're a supplements company founded by functional medicine physician, Amy Myers, MD. 

AMMD by Amy Myers, MD offers products and protocols formulated for bioavailability to heal various conditions (e.g., gut & autoimmune), support women’s health, and promote general wellness. After rebranding our products/website and restructuring the company in 2025, AMMD is positioned to scale profitably, and we need an analytical marketing leader to drive our next phase of growth.

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The Role

You'll own the marketing strategy + P&L, managing a lean 4-person team and $2M annual spend across paid ads, social media, and affiliate channels. Your primary mandate: grow revenue 20% while maintaining strong unit economics (AOV $90+) and profitability.

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What You'll Do

• Build and deliver a customer acquisition strategy
• Oversee relationships with external agencies
• Determine optimal budget allocation across existing channels and identify new growth opportunities (e.g., TikTok Shop)
• Develop CRO test roadmap to improve conversion rates and customer lifetime value
• Lead. mentor and scale the marketing team, currently consisting of a Brand Manager, Growth Marketer, Marketing Manager, and Marketing Intern
• Make the call on when to scale, when to optimize, and when to cut
• Develop team capabilities, connecting creative skill to measurable & reported business outcomes

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Must-Have Skills

• 6+ years in performance marketing with proven track record improving unit economics
• Strong analytical capabilities - you can build models, analyze cohorts, and make data-driven resource allocation decisions
• Agency management experience - you know how to get the best from vendors while maintaining accountability
• P&L ownership mentality - you think in contribution margin, not just revenue
• DTC experience, preferably with: supplements, DSHEA-compliance and subscription models
• Comfortable operating in lean, high-accountability environments

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Why This Role

• Real ownership - you'll have autonomy to make decisions and direct strategy
• Turnaround success story - proven model, now focused on scaling
• Analytical challenge - optimize existing channels while identifying new growth levers
• Opportunity to drive significant revenue growth and expand customer reach by leveraging your marketing skills to bring more attention to this highly differentiated brand (products formulated by a female functional physician for maximum efficacy with proven customer success stories and a loyal customer base)

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Our Origin Story

AMMD is a wellness product line formulated by world-renowned functional medicine physician Dr. Amy Myers. Founded in 2017 after Dr. Myers reversed her own debilitating gut issues and autoimmune condition, AMMD was born from her mission to create effective, natural health solutions when conventional medicine failed her. Today, the company offers over 50 supplements and protocols designed to address the root causes of chronic conditions, reaching millions of people in over 125 countries.

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How to Apply

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