Demand Gen Manager

The Company

We're a software company that specializes in data platform modernization and AI readiness for the Microsoft 365 ecosystem.

Stage & proof points:

• Eight figures revenue globally
• Enterprise customers from around the world, including the U.S.

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The Work

We're re-accelerating our efforts in the U.S. market and looking for a Fractional Demand Gen Manager to be our first U.S.-based marketing hire, owning execution end-to-end.

Specifically, you'll:

• Audit our global marketing strategy and channel mix, and adapt/localize it for the US market, including a 30/60/90 day plan and gaps/opportunities analysis
• Map the U.S. competitive landscape
• Own and execute pipeline-generating campaigns yourself, with a focus on driving qualified MQLs and SQLs, across:
  
  • Linkedin & paid social
  • Paid search
  • Email marketing
  • Partner channels
  • In-person events (as a channel to test)
• Build our first account-based marketing program for U.S. enterprises
• Apply growth marketing principles - design tests, iterate, and optimize campaigns and channel performance
• Collaborate with the global marketing team to leverage existing brand assets, content, and tooling
• Track and report campaign performance with a clear, direct line to pipeline contribution
• Advise on a monthly U.S. marketing budget
• Work most closely with our CEO as the primary U.S.-based marketing lead

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About You

You MUST have:

• Owned demand gen for other B2B SaaS companies selling to US-based enterprises
• Marketed software sold into the Microsoft 365 ecosystem
  
  • If not, adjacent work selling enterprise IT teams on document and content management, data migration, governance, storage, backup, etc.
• Highly comfortable owning execution across paid search, paid Linkedin, ABM, content, and email marketing
• A track record driving MQL/SQLs for other companies that you can point to
• Growth marketing experience (experimentation and optimization)
• Experience with Salesforce for campaign tracking and lead management
• Based in the USA only (or Canada with a history of working for US-based companies)

Nice-to-haves:

• In-person event marketing experience
• Marketed SaaS with a services component
• Based in California / Bay Area
• Open to joining us full-time if there's a strong mutual fit and our expansion into the U.S. is successful