Marketing Director
Added
10/17/2025
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This Role is Closed
This is a Featured Job
Note: We've kept the name of the company private. If you'd like to know the company before requesting an intro, just email us at hello [at] fractionaljobs.io
About Us
We are building a consumer social app that helps primarily a Gen Z audience express their identity and creativity through visual, AI-powered experiences.
Both co-founders are ex-Google Brain / DeepMind, and we've raised a round of funding from some of the top VCs in Silicon Valley.
About the Work
We're gearing up for the launch of our product and we want to reach an audience of Gen Z users. We're looking for a Fractional Marketing Director who can craft the right GTM strategy to drive initial adoption in two separate markets, the USA and India.
Specifically, you'll:
- Create our organic-focused GTM strategy, including tactics like:
- Organic social (our product lends itself very well to UGC sharing)
- Community building through channels like Discord, Reddit
- Influencer partnerships
- Any other ideas you bring to the table
- Develop the POV on how we can best leverage Tiktok, Pinterest, and Instagram to engineer virality of the content created in our app
- Shape our brand positioning for Gen Z
- Once the strategy is set, you may be responsible for owning the execution work, and/or bringing in the right specialists to help
- Work most closely with our CEO
About You
You MUST have:
- Led marketing efforts for brands that target specifically a Gen Z audience
- Consumer social apps, entertainment brands, and eCommerce brands are most relevant
- 0 - 1 marketing is your bread and butter, you've led GTM efforts that acquired users from zero into the thousands and millions
- Plenty of organic marketing experience across community, social, influencer
- If your experience is primarily paid media, we won't be the right fit
- Specific expertise around Tiktok, Pinterest, and/or Instagram
Nice-to-haves:
- Video content creation experience
- Experience with the India market
How to Get in Touch
Hit that "Request Intro" button below. Include any relevant links so we can get to know you better.
Your brief intro note should clearly address:
- The consumer brands you've marketed specifically to a Gen Z audience (and how)
- Your 0 - 1 experience, acquiring an initial userbase from zero
- The organic marketing tactics you're most comfortable with
- Your capability and interest in being hands-on doing execution work, in addition to bringing in specialists as needed
If we think there's a fit, we'll reach out to schedule an intro call. Looking forward!
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