Head of Content & Storytelling

Are you a bourbon enthusiast and troublemaker? Join our GROWING TEAM at Good Trouble Bourbon and help drive sales and brand recognition at our rapidly growing company.  

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Mission

Turn Good Trouble into a daily, unavoidable cultural presence through powerful storytelling across platforms.

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What This Role Really Does

This person ensures:

• The brand shows up every day, everywhere, with intention
• The story is felt, not just told

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Key Outcomes

• Build a high-output content engine (daily/weekly cadence)
• Scale Dee as a category-defining founder voice
• Drive organic reach, engagement, and cultural relevance
• Create signature content series (Blues, leadership, legacy)

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Core Responsibilities

• Core Responsibilities
  
  • Own content strategy across:
    • LinkedIn (thought leadership)
    • Instagram (brand + lifestyle)
    • Email/newsletter (conversion + depth)
    • TikTok (engagement + lifestyle)
    • Video (short-form + long-form)
  • Build and manage:
    • Content calendar (90-day rolling)
    • Creative team (design, video, copy)
  • Develop:
    • Campaigns (Trouble in Blues, Pour With Purpose)
    • Founder storytelling platform (“Courage by Design” integration)
  • Track and optimize engagement + conversion

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Ideal Profile

• Background in:
  • Media, storytelling, or brand content
    
    

• Has built audience-driven brands or personalities
• Understands algorithm + emotion + narrative
• Can balance luxury + authenticity

Inspired by legendary troublemakers like civil rights icon John Lewis who urged us to get into “good trouble, necessary trouble”, Good Trouble bourbon is an award-winning Kentucky Straight Bourbon Whiskey crafted at the historic DSPY-KY-10, the 10th oldest bourbon distillery in Kentucky, dating back to 1885.

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How to Apply

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