Head of Content & Storytelling
Added
4/3/2026
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This Role is Closed
This is a Featured Job
Note: We've kept the name of the company private. If you'd like to know the company before requesting an intro, just email us at hello [at] fractionaljobs.io
Are you a bourbon enthusiast and troublemaker? Join our GROWING TEAM at Good Trouble Bourbon and help drive sales and brand recognition at our rapidly growing company.
Mission
Turn Good Trouble into a daily, unavoidable cultural presence through powerful storytelling across platforms.
What This Role Really Does
This person ensures:
- The brand shows up every day, everywhere, with intention
- The story is felt, not just told
Key Outcomes
- Build a high-output content engine (daily/weekly cadence)
- Scale Dee as a category-defining founder voice
- Drive organic reach, engagement, and cultural relevance
- Create signature content series (Blues, leadership, legacy)
Core Responsibilities
- Core Responsibilities
- Own content strategy across:
- LinkedIn (thought leadership)
- Instagram (brand + lifestyle)
- Email/newsletter (conversion + depth)
- TikTok (engagement + lifestyle)
- Video (short-form + long-form)
- Build and manage:
- Content calendar (90-day rolling)
- Creative team (design, video, copy)
- Develop:
- Campaigns (Trouble in Blues, Pour With Purpose)
- Founder storytelling platform (“Courage by Design” integration)
- Track and optimize engagement + conversion
- Own content strategy across:
Ideal Profile
- Background in:
- Media, storytelling, or brand content
- Media, storytelling, or brand content
- Has built audience-driven brands or personalities
- Understands algorithm + emotion + narrative
- Can balance luxury + authenticity
Inspired by legendary troublemakers like civil rights icon John Lewis who urged us to get into “good trouble, necessary trouble”, Good Trouble bourbon is an award-winning Kentucky Straight Bourbon Whiskey crafted at the historic DSPY-KY-10, the 10th oldest bourbon distillery in Kentucky, dating back to 1885.
How to Apply
Note: This is a syndicated job post. Fractional Jobs found it on the web, but we are not working with the client directly, so we don't have control over or knowledge of the application process. To apply, click on the "View Application" button and follow the application's instructions. Let us know how it goes!
How to Get in Touch
Hit that "Request Intro" button below. Include any relevant links so we can get to know you better.
Your brief intro note should clearly address:
If we think there's a fit, we'll reach out to schedule an intro call. Looking forward!
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