Fundraising Marketing Lead

Fractional Growth & Fundraising Marketing Lead

Location: Remote (US time zones)

Position Type: Fractional/Contractor 

Hours: ~15-25 hours/week

Duration: Initial 6-month engagement (with potential to extend)

Compensation: $3,000-$6,000/month depending on experience

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Who We Are

The Concussion & CTE Foundation is a mission-driven organization focused on ending human suffering caused by concussions and CTE. Right now, our communications team includes marketing, digital content, earned media, and social/video, and we are looking to strengthen how our marketing drives fundraising and audience growth.

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The Opportunity

We’re seeking a fractional Growth & Fundraising Marketing Lead to help us build and optimize our donor acquisition and retention systems.

This is a strategic, hands-on role for someone who has experience turning content and marketing efforts into measurable fundraising outcomes.

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What You’ll Do

You will work closely with Marketing Manager and Senior Marketing Manager to:

1. Build Our Fundraising Marketing Engine

• Map and improve our donor journey (first touch → repeat/recurring donor)
• Develop segmentation strategy for email and audiences
• Design and implement automated drip campaigns
• Identify key opportunities to improve conversion and retention

2. Drive Strategy & Prioritization

• Assess our current marketing efforts (email, web, SEO, ads, content)
• Recommend a clear growth roadmap tied to fundraising goals
• Help prioritize what the team should (and shouldn’t) focus on

3. Guide Execution

• Partner with our Marketing Manager (SEO, site, ads)
• Partner with our Digital Content Coordinator (email execution, content)
• Ensure campaigns are aligned and optimized across channels

4. Introduce Measurement & Testing

• Define key KPIs (donor acquisition, conversion rates, retention)
• Implement simple testing frameworks (email, landing pages, campaigns)

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What We’re Looking For

• 8+ years in marketing, with strong experience in:
• Growth marketing, lifecycle marketing, or fundraising marketing
• Email strategy, segmentation, and automation
• Conversion optimization and funnel design
• Experience in nonprofits, mission-driven orgs, or fundraising strongly preferred
• Ability to operate at both strategic and tactical levels
• Comfortable working with small teams and guiding existing staff
• Clear communicator who can translate strategy into action

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What Success Looks Like (First 6 Months)

• Clear donor funnel and segmentation strategy in place
• At least 2–3 automated email journeys launched
• Improved performance in key metrics (e.g., conversion, retention, engagement)
• Strong alignment across marketing channels and team roles
• A prioritized roadmap for continued growth

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How to Apply

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