Growth & Admissions Operator

We are not looking for an agency or social media manager. We are looking for a hands-on operator who can own growth and admissions

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Company Description

Cherokee Center for Change Counseling, Inc. is a community-based behavioral health practice located in Woodstock, GA offering comprehensive counseling, psychological assessment, psychiatric, and integrative mental health services for children, adolescents, and adults. With a multidisciplinary team of licensed clinicians and medical providers, the center delivers individualized care across a wide range of conditions including anxiety, depression, trauma, and ADHD.

Set on a private, farm-based campus, the practice combines traditional therapy with a more experiential, nature-oriented environment, creating a unique and supportive setting for personal growth and healing. The organization is committed to providing practical, real-world solutions while treating every client with dignity, respect, and individualized attention

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Role Description

We are expanding our campus combining traditional counseling, structured group programming (IOP-style), and equine-assisted services. We are at an inflection point and are seeking a hands-on operator to build and manage ou growth and admissions system.

This is NOT a social media or content-only role.

We are seeking a Fractional Growth & Admissions Operator to:

• Build and manage our admissions pipeline
• Improve conversion from lead → intake → admission
• Develop and execute a referral and outreach strategy
• Optimize our website and landing pages for conversion
• Implement CRM systems, automation, and follow-up workflows
• Track and report on key growth metrics weekly

This is a hands-on execution role, not just strategy.

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Key Responsibilities

Admissions & Conversion

• Design and manage admissions workflow
• Develop intake scripts and follow-up systems
• Reduce no-shows and improve scheduling rates

Growth Systems

• Implement CRM (e.g., GoHighLevel CRM or similar)
• Build automated follow-up (text/email)
• Create lead tracking and reporting

Referral Development

Build relationships with:

• Therapists
• Psychiatrists
• Schools
• Healthcare providers
• Develop a repeatable outreach system

Marketing Oversight

• Guide messaging and positioning
• Ensure alignment across website, email, and social
• Focus on conversion—not vanity metrics

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Ideal Background

We are looking for someone who has experience in:

• Behavioral health, healthcare, or telehealth
• Admissions, patient acquisition, or growth roles
• Building funnels, CRM systems, and conversion workflows

Strong candidates may have titles such as:

• Admissions Director (IOP / PHP / Behavioral Health)
• Director of Growth (Healthcare / Services)
• Practice Manager with growth experience

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What Success Looks Like (First 60–90 Days)

• CRM and admissions pipeline fully operational
• Clear lead tracking and follow-up system in place
• Increase in scheduled intakes and admissions
• Active referral outreach system running

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Compensation

• Compensation includes a monthly retainer plus performance-based incentives tied to admissions and patient engagement. Strong upside for the right operator.

Flexible structure for the right candidate.

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Structure

• Fractional / Part-time (10–20 hours per week to start)

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How to Apply

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