Global Head of Marketing

About Us

As a leading European retail investment marketplace, Crowdcube raises finance for Europe's hottest high-growth businesses by giving investors the opportunity to back businesses they believe in. Crowdcube was inspired by an unshakable belief in entrepreneurs that dream big, push at the edges and want to make a difference. Our mission is to democratise investment, helping to fuel the next generation of business who want to leave a mark on the world.Since founding in 2011, our investor community of 1.7m+ has helped to raise more than £1.4 billion for over 1,300 mission-driven businesses across Europe, such as ZOE, Nothing, Qonto, Finary, Revolut, Cowboy, Monzo, Heura, Brewdog, Grind, Chip & what3words.

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‍What You Will Be Doing

We are looking for a Fractional Global Head of Marketing to lead Crowdcube’s marketing efforts in the UK & EU for a 12-month cover. This role is responsible for driving both supply-side (B2B marketing strategy to support commercial growth) and demand-side (Investor engagement) initiatives.

‍Day to day you will:

• Develop and implement a B2B marketing strategy in close collaboration with sales leadership to drive pipeline growth and customer acquisition (Lead Generation).
• Lead the creation and execution of marketing strategies to grow both sides of Crowdcube’s marketplace.
• Track and report on key performance metrics for campaigns to demonstrate marketing’s impact and its correlation to revenue.
• Work closely with sales, product, and business intelligence teams to align marketing efforts with broader business objectives.
• Establish and refine closed-loop analytics to track how marketing activities contribute to pipeline growth, customer acquisition, and investor engagement.
• Report on key marketing metrics to senior management and use insights to continuously improve marketing performance.
• Manage and mentor a team of 3 (EU Marketing Manager, Senior CRM Manager and Designer), playing a key role in their development and success during the interim period.
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What We're Looking For

• Proven experience in B2B marketing, preferably within a high-growth or fintech environment.
• Strong understanding of demand generation, pipeline growth, and investor engagement strategies.
• Experience working closely with sales teams to develop and execute marketing initiatives that drive revenue.
• Data-driven mindset with the ability to track, analyse, and report on marketing performance metrics.
• Excellent communication and stakeholder management skills, with experience presenting to senior leadership.
• Previous experience managing and developing a small marketing team, with a focus on mentorship and professional growth.
• Ability to work effectively in a fast-paced, results-oriented environment.
  
  

What We Are Offering

• £75,000 - £90,000 Pro-Rata (DOE)
• Participation in the employee share option plan (subject to the prevailing company policy at the time)
• 25 days holiday + bank holidays + holiday for tenure
• Hybrid Working (At least 3 days per week in the office with mandatory attendance on Wednesdays)
• Pension Scheme at 4% matched (UK Residents Only)
• Private Medical Scheme with AXA including dental and optical cash plans
• Access to Oliva, a mental health platform
• Life Assurance Scheme (4 x salary)
• Access to a wellbeing budget of £400 per year
• Cycle to Work Scheme
• Weekly demos to show what we're working on, monthly team meetings
• Company perks such as fruit, snacks, fitness classes and weekly office beers

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How to Apply

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