Director of Marketing and Growth

About the Company

Vitruvi is a premium lifestyle brand specializing in beautifully designed diffusers and natural essential oil blends that enhance home air quality while doubling as elegant décor. With a commitment to wellness, innovation, and aesthetics, Vitruvi is a leader in the home scenting industry, inspiring customers to create their sanctuary.

​

The Fractional Director of Marketing and Growth is a senior, hands-on leadership role responsible for driving revenue and brand growth across Wholesale, eCommerce, Digital Marketing, and Amazon. This individual will operate at every altitude of the business — setting strategy and revenue targets at the 30,000 ft level, managing team and agency performance in the middle, and rolling up their sleeves to execute at the 3 ft level when needed. The ideal candidate is a builder and a doer: someone who can set the vision for a channel one moment and be in the weeds fixing a listing, editing a campaign, or coaching their team the next. They actively use AI to improve efficiency across functions — automating manual work, accelerating/improving insights and decisions, and scaling a lean team's output. This role works cross-functionally with Creative, Operations, and Finance to ensure alignment across all revenue channels.

​

Responsibilities

​

Wholesale Sales (Boutique, Key Account, Corporate Gifting)

•       Own overall wholesale strategy and revenue targets across Boutique, Key Account, and Corporate Gifting channels.
•       Lead, coach, and hold accountable the wholesale sales team, setting quotas and driving consistent quarter-over-quarter growth.
•       Personally engage with top-tier and strategic accounts where needed, stepping in to close deals, resolve escalations, or build key relationships alongside the team.
•       Identify and prioritize new boutique, key account, and corporate gifting opportunities to expand distribution.
•       Partner with Operations and Finance on forecasting, margin management, and order fulfillment to support wholesale growth.
•       Build and refine sales processes, reporting, and incentive structures to scale the wholesale function.

eCommerce

•       Lead the eCommerce division end-to-end, owning revenue plans, merchandising strategy, and site performance.
•       Direct site merchandising, UX/UI, and onsite promotions to ensure a best-in-class, on-brand shopping experience.
•       Own pricing strategy and promotional calendar, ensuring campaigns and offers ladder up to revenue goals.
•       Get hands-on in the platform when needed — executing merchandising updates, QA'ing the site, or troubleshooting issues directly.
•       Oversee the owner of customer care, ensuring service standards, response times, and customer satisfaction support the brand experience.
•       Monitor site KPIs (conversion rate, AOV, bounce rate) and translate data into clear, actionable recommendations.

Digital Marketing

•       Oversee the digital marketing agency relationship, setting strategy, KPIs, and budget across all paid and organic tactics.
•       Direct paid search, paid social, organic social, email/SMS, and other performance channels to ensure they ladder up to revenue and growth targets.
•       Dive into campaign-level detail as needed — reviewing creative, auditing targeting, or troubleshooting underperformance directly with the agency.
•       Own the digital marketing budget, ensuring efficient spend and reporting against ROAS, CAC, and other core KPIs.
•       Set the digital marketing calendar and messaging with eCommerce merchandising, wholesale initiatives, and broader brand priorities.
•       Champion a test-and-learn culture across creative, audience, and landing page optimization.

Amazon

•       Lead the Amazon agency relationship, setting strategy and holding the agency accountable to growth and profitability targets.
•       Oversee product catalogue management, ensuring listings are accurate, optimized, and consistent with brand standards.
•       Manage review strategy and reputation health, proactively addressing issues that impact conversion and brand trust.
•       Get into the details when needed — reviewing listing copy, imagery, and A+ content directly to ensure quality.
•       Monitor Amazon sales, advertising, and inventory performance, flagging risks and opportunities to the broader team.
•       Ensure Amazon pricing and promotions stay aligned with overall brand and channel strategy.

​

Requirements

​

Experience

•       Proven track record leading multi-channel revenue growth across wholesale, eCommerce, digital marketing, and Amazon.
•       Experience directly managing a sales and/or marketing team, with a track record of coaching people to hit targets.
•       Experience managing external agencies or vendors, including digital marketing and Amazon agencies.
•       Comfortable operating in a fractional or part-time capacity while delivering full-time-caliber impact and accountability.
•       Ability to provide direction on creative as it relates to packaging, campaign, and onsite executions.
•       Demonstrated ability to move fluidly between high-level strategy and hands-on execution.

Qualifications

•     Bachelor's degree in Marketing, Business, or a related field, or equivalent experience.
•    Minimum of 7-10 years of experience across eCommerce, digital marketing, wholesale, Amazon, including leadership experience.
•    Fluent in eCommerce, marketing, and project management tools; Shopify, Google Analytics, Amazon Seller/Vendor Central, and project management platforms (e.g., Asana).
•   Strong analytical skills with the ability to translate performance data into revenue-driving recommendations.
•    Excellent communication and leadership skills, with the ability to influence and align cross-functional teams and the executive suite.
•     Highly organized, self-directed, and comfortable managing multiple channels and priorities simultaneously.
•    Must have the ability to work beyond standard hours for key promotional moments and peak retail periods.

​

This role is an excellent opportunity for a growth-minded operator looking to own revenue across an entire brand's commercial engine — from board-level strategy down to on-the-ground execution. If you thrive at every altitude of the business and are eager to make a measurable impact, we encourage you to apply!

​

How to Apply

Note: This is a syndicated job post. Fractional Jobs found it on the web, but we are not working with the client directly, so we don't have control over or knowledge of the application process. To apply, click on the "View Application" button and follow the application's instructions. Let us know how it goes!