Demand Generation Partner

About the Opportunity

Information Systems Engineering, Inc. (ISE) is looking for an experienced Fractional Demand Generation Partner to help build and operate the demand generation engine for MV2, our Manufacturing Execution System (MES) solution. 

This is not a traditional marketing role, and it is not a full-time employment position. We're looking for an individual consultant or firm that can take go-to-market priorities and turn them into executable campaigns, qualified leads, sales opportunities, measurable pipeline contribution, and actionable insight. 

The right partner will be comfortable working at the intersection of Sales, Marketing, technology, and data. You should be equally comfortable executing campaigns and digging into funnel performance to understand what is working, what isn't, and where we should adjust.

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What You'll Own

You'll help ISE create a more consistent, measurable demand generation engine across inbound, outbound, partner, and event-driven programs.

Key responsibilities include:

• Build and execute demand generation campaigns targeting manufacturing organizations and strategic accounts
• Generate, nurture, and help convert qualified leads for the MV2 sales team
• Support outbound campaigns and account-based engagement initiatives
• Coordinate webinars, events, referral programs, partner campaigns, and post-event follow-up
• Manage campaign schedules, execution timelines, and follow-up activities
• Support lead segmentation, scoring, routing, source attribution, and funnel tracking
• Maintain campaign and contact data quality across Salesforce, HubSpot, Apollo, and related platforms
• Build reporting and dashboards around lead volume, conversion, campaign performance, ROI, funnel velocity, and pipeline contribution
• Analyze performance data to identify funnel gaps and recommend improvements
• Identify campaign content needs and collaborate with ISE's Brand, Content & Communications function to get the right assets into market

Our anticipated focus is approximately 40% inbound demand generation, 40% outbound campaign support, and 20% partner marketing and co-marketing programs. 

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What Success Looks Like

We're not looking to simply generate more marketing activity.

We want to create a repeatable demand generation engine that produces:

• More qualified leads and sales opportunities
• Stronger conversion throughout the funnel
• Measurable pipeline contribution
• Better visibility into campaign performance and ROI
• Accurate attribution and cleaner CRM data
• Better coordination across inbound, outbound, partner, event, and content activities
• Actionable insight that helps us determine where to invest, adjust, or improve

In short: better leads, more qualified opportunities, stronger pipeline visibility, and clear evidence of what's working and what isn't.

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Who We're Looking For

You may be an independent consultant, fractional demand generation professional, or small agency. We're less concerned about the structure and more interested in finding a partner who can execute, measure, learn, and improve.

We'd especially like to talk with people who have:

• Hands-on B2B demand generation, digital marketing, or revenue marketing experience
• Hands-on experience with HubSpot and Apollo is critical
• Strong understanding of lead attribution, segmentation, funnel conversion, and reporting
• Experience developing dashboards and using performance data to improve campaigns
• Familiarity with B2B software, SaaS, manufacturing technology, ERP, or MES
• Strong analytical and data-management skills
• Experience working closely with Sales leadership
• The ability to manage multiple campaigns and priorities in a growth environment
• The ability to translate campaign requirements into clear content needs while collaborating with an internal content owner

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How You'll Work With Us

ISE has intentionally separated demand generation accountability from brand and content ownership.

Sales leadership sets overall campaign priorities, target audiences, conversion objectives, and desired business outcomes. The fractional Demand Generation Partner translates those priorities into campaigns, programs, workflows, reporting, and optimization.

Our internal Brand, Content & Communications function owns the content inventory, content lifecycle, brand messaging, customer proof points, and content sourcing decisions. You'll collaborate closely with that function to identify what campaigns need, how assets will be used, and what performance data tells us about future content needs. 

We're looking for a partner who enjoys that kind of collaboration and brings both execution discipline and a revenue mindset to the table.

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How to Apply

Note: This is a syndicated job post. Fractional Jobs found it on the web, but we are not working with the client directly, so we don't have control over or knowledge of the application process. To apply, click on the "View Application" button and follow the application's instructions. Let us know how it goes!