Chief Marketing Officer

We are looking for a US based Fractional CMO to partner with us on the next phase of growth for Spell.

We’ve built a deeply connected, high-performing brand in Australia and have already established a strong presence in the US. Now, we are ready to scale with more intent - refining how we show up, who we reach, and how we convert that into long term growth.

This is not a typical CMO role. It’s a strategic partnership with real influence across brand, product, and commercial decisions.

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The Opportunity

You will work directly with the CEO and leadership team to shape how Spell grows in the US. While ensuring everything ladders back to a clear, cohesive global brand.

This is about focus, clarity, and momentum. Not reinvention.

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What You’ll Do

• Accelerate our existing US presence - sharpening positioning and unlocking growth
• Identify where we’re leaving opportunity on the table (channel, customer, or message)
• Build a clear, commercially grounded growth roadmap
• Elevate how brand and performance work together
• Bring a strong US lens, without losing global brand integrity
• Act as a senior marketing partner to the leadership team

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About You

You’ve done this before. Ideally in fashion or consumer.

You understand:

• How to scale a brand in the US market
• The balance between brand building and performance
• What actually drives customer acquisition and repeat behaviour
• How to cut through noise and focus on what matters

You are as comfortable setting direction as you are pressure testing execution.

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Why This Role

• Established global brand with strong foundations and a loyal customer base
• High level of autonomy and influence
• Flexible structure (fractional / project / contract)
• Opportunity to shape a globally recognised brand in a meaningful way

For more information on our brand visit our website, spell.co.

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How to Apply

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