Marketing Lead

Note: We've kept the name of the company private. If you'd like to know the company before requesting an intro, just email us at hello [at] fractionaljobs.io

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About Us

We're building a software tool that helps Shopify brands grow their revenue by increasing AOV and customer conversions. Our customers are primarily Shopify Plus merchants, ranging from $5M to $30M in yearly sales.

Today we have over 400 brands as customers, with contract values ranging from $3K - $10K+.

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About the Work

Most of our leads to date have come from the Shopify App Store, and we want to discover additional profitable channels. We're looking for a Fractional Marketing Lead to build the machine that helps us grow from one channel, to multiple, doubling our leads within the next 6 months.

Specifically, you'll:

• Run channel experiments end-to-end and scale up the ones that work. Channels might include:
  • SEO
  • Google Ads
  • Affiliate / partnerships
  • Content (e.g. Linkedin, TikTok)
  • And anything else you can think of
• Optimize our Shopify App Store presence
• Improve our brand awareness in the Shopify ecosystem
• Work most closely with the CEO, acting as the Marketing expert in the room

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About You

You MUST meet all the following:

• Shopify App Store expertise
• Marketed SaaS products with contract values similar to ours ($3K - $10K)
• Countless marketing experiments run across channels, from start to finish
• AI-first - you're using the latest AI tools to do your job
• Hands-on execution skills – This isn’t a management role; you’re doing the work

Some nice-to-haves:

• You've marketed products to eCommerce brand owners
• Paid media experience (particularly Google Ads)

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How to Get in Touch

Hit that "Request Intro" button below. Include any relevant links so we can get to know you better.

Your brief intro note should clearly address:

• The SaaS products you've led marketing strategy for, and who you were marketing to
• Your experience with the Shopify App Store
• Examples of marketing experiments you've run
• The AI tools you use in your day-to-day as a marketer

If we think there's a fit, we'll reach out to schedule an intro call. Looking forward!