Head of Content & Storytelling

Mission

Turn Good Trouble into a daily, unavoidable cultural presence through powerful storytelling across platforms.

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What This Role Really Does

This person ensures:

• The brand shows up every day, everywhere, with intention
• The story is felt, not just told

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Key Outcomes

• Build a high-output content engine (daily/weekly cadence)
• Scale Dee as a category-defining founder voice
• Drive organic reach, engagement, and cultural relevance
• Create signature content series (Blues, leadership, legacy)

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Core Responsibilities

• Own content strategy across:
  • LinkedIn (thought leadership)
  • Instagram (brand + lifestyle)
  • Email/newsletter (conversion + depth)
  • TikTok (engagement + lifestyle)
  • Video (short-form + long-form)
• Build and manage:
  • Content calendar (90-day rolling)
  • Creative team (design, video, copy)
• Develop:
  • Campaigns (Trouble in Blues, Pour With Purpose)
  • Founder storytelling platform (“Courage by Design” integration)
• Track and optimize engagement + conversion

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Ideal Profile

• Background in:
  • Media, storytelling, or brand content
• Has built audience-driven brands or personalities
• Understands algorithm + emotion + narrative
• Can balance luxury + authenticity

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How to Apply

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