Demand Generation Lead
Added
11/1/2024
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This Role is Closed
This is a Featured Job
Note: We've kept the name of the company private. If you'd like to know the company before requesting an intro, just email us at hello [at] fractionaljobs.io
About Us
We're a BPO (Business Process Outsourcing) firm for customer service departments. Companies hire us to outsource their customer service, technical support, and contact / call center needs.
We have 250 team members and 100+ clients. We're globally distributed, with 50% of our clients in the USA, and 40% in the EU.
About the Work
Our current marketing activities have mixed success generating qualified leads for us. We're looking for a Fractional Demand Generation Lead to own our marketing funnel.
Specifically, you'll:
- Act as the strategic mastermind behind all of our marketing activities, generating MQLs for our Sales team. Our current activities include:
- PPC ads (mostly Linkedin)
- SEO
- A B2B podcast for the customer service industry
- Cold outbound on Linkedin and email
- referral network
- ... and more
- Develop, execute, and analyze around 1 new marketing campaign a month
- It could be more of what we're already doing or net new experiments
- Provide regular performance reports
- Own our brand & content strategy, including our B2B podcast
- Help us improve our cold outbound strategy
- Be the most senior marketer on the team, working with another marketing manager and reporting to the CEO
About You
You should meet all the following criteria:
- 6+ years B2B Marketing experience, with a focus on demand gen and brand positioning
- You've implemented marketing strategies for other BPO firms, ideally in the customer service / technical support / call center space
- If you've not done marketing for BPO firms, this won't be a fit
- Comfortable with paid media, content marketing, SEO, etc.
Nice-to-haves:
- Hubspot CRM experience
- Prior cold outbound emailing experience
- Based in the USA
How To Get In Touch
Hit that "Request Intro" button below
- Include any relevant links so we can get to know you better
- A brief intro note that clearly addresses:
- The BPO firms you've developed marketing strategies for
- The demand gen tactics you're most experienced with
- Any cold emailing experience
If we think there's a fit, we'll reach out to schedule an intro call. Looking forward!
How to Get in Touch
Hit that "Request Intro" button below. Include any relevant links so we can get to know you better.
Your brief intro note should clearly address:
If we think there's a fit, we'll reach out to schedule an intro call. Looking forward!
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